Hot Off the Press – Recent Blogs
Pitching News Today
The majority of my clients are established in their business. They’ve built a product, service or brand and now they are ready to be known. They want to be seen as the go-to expert and sought out and found by potential clients or customers because of who they are what they’ve done. So just paying attention to the news cycle and what is happening in it, can easily allow you to be in the media regularly.
Back to School Media Pitches
Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think about what value you can bring to kids or parents and this goes from pre-school through college.
Positioning Yourself as a Media Expert
People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. Yes, you could be a one-hit wonder with one segment about YOU but why not turn yourself into a media expert and look at the broader topic of what you can cover?
Why Publicity?
Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. With publicity, someone else is using you and your expertise as the authority and that gives it more credibility.
Pitching Multiple Media Outlets
How do you your story to multiple media outlets? That’s a question I get asked quite often. Many people feel they have one story and that one story might not fit in every media outlet. It’s up to you to tweak the story so that it works wherever you send it.
Pitch the Media Regularly
Today I am challenging you to start pitching the media regularly. The only way you’re going to have success is to actually do it. Think about what you can pitch the media for the rest of the year. What is happening or will happen related to your industry or your expertise in the coming months that you can position yourself as the expert.
Pitch the Media Today
There’s only one Kardashian family and they aren’t the only people in the media, right? It’s important to realize that PR is not only for celebrities. That’s another myth I want to bash. Yes, we see Hollywood celebrities in the media a lot because Celebrity Sells. You can attach yourself to a celebrity (without any real connection) and land in the press that way. Here’s a video I did on that:
PR Myth #6 – PR is Only for Crisis
There’s only one Kardashian family and they aren’t the only people in the media, right? It’s important to realize that PR is not only for celebrities. That’s another myth I want to bash. Yes, we see Hollywood celebrities in the media a lot because Celebrity Sells. You can attach yourself to a celebrity (without any real connection) and land in the press that way. Here’s a video I did on that:
PR Myth #5 – PR is Only for Celebrities
There’s only one Kardashian family and they aren’t the only people in the media, right? It’s important to realize that PR is not only for celebrities. That’s another myth I want to bash. Yes, we see Hollywood celebrities in the media a lot because Celebrity Sells. You can attach yourself to a celebrity (without any real connection) and land in the press that way. Here’s a video I did on that:
Summer Entertaining Must Haves
Summer is here. Covid is slowing down so we're starting to entertain again and doing outside makes everyone feel more comfortable. I'm poolside today on Good Morning Washington with my summer entertaining favorites. I love entertaining by the pool and these are...
PR Myth #4 – Size Doesn’t Matter
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you're notified of new videos by clicking HERE. https://youtu.be/UNWFSg0Upz4 I work with so many people who only care about the size of the audience. They want national media exposure: Good...
PR Myth #3 – PR Generates Sales
https://youtu.be/_T-2Wx4cN6E Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you're notified of new videos by clicking HERE. I'm still debunking PR Myths and this week is PR Myth #3 which is that PR generates sales. Publicity gets you...
Kid Inventions
In honor of Kid Inventor Day, I had the pleasure of showcasing amazing products invented by kids on Good Morning Washington. Basketball is super fun but when you're little, where do you put your hands? Check out this ball that has the handprints on the ball to help...
PR Myth #2
https://www.youtube.com/watch?v=gynklXN7fF4 Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you're notified of new videos by clicking HERE. I'm on a mission to debunk PR myths. I'm not sure how many I'll have but you can see PR Myth #1...
PR Myths
https://www.youtube.com/watch?v=PjNqjHfw9-4 Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you're notified of new videos by clicking HERE. I"m starting a little series on PR Myths because I keep hearing things that just aren't right. PR...
Tailgating Must Haves
Welcome to the 3rd annual Tailgating Segment I've hosted on Good Morning Washington. If you've followed me, you know I love to tailgate and we actually call ourselves, VTsBestTailgate (Virginia Tech). In this segment, I share some of my favorites: You can't do...
Quick Fixes Around the House
We're all busy so finding things to help with cleaning and repairs is super important. In this segment on Good Morning Washington, I bring in some of my favorites. I've never been one to get down on my hands and knees and scrub baseboards. That's why I love using...