PR Case Study – Getting on Morning Television
How to Be on TV Shows: If you are interested in being on morning television, reading this case study is a good place to start! Take this example and tweak it to fit your idea best. Calvin Witcher took his unique profession and pitched it to the media. If you have...
Captivate and Cash In Live
This week I'm using Free Publicity Friday to share our live PR event, Captivate and Cash In Live that is both an in-person and virtual live event. I keep seeing people working so hard to get seen and heard. NOW is the time to have it happen! That being said, as an...
Pitch summer stories now
It's so hard to think about pitching the media now for stories that will be relevant in June, July and August but that's what national publications are looking for. It's time to pitch your summer stories now. You have to think ahead. I learned this the hard way when I...
How Social Media Can Get You Found by Traditional Media
Use Social Media to Land in the Media Did you know you can use social media to get found by traditional media? I know that social media can be daunting and trying to post regularly can feel like a full time job with no paycheck. But knowing you can kill two birds with...
Pitch the Media and Gain Visibility
One Year Anniversary of COVID shutdown Yesterday marks the one year anniversary since the world was shut down due to Covid. Did you pitch the media and gain visibility? The opportunities have proven to be endless. Journalists are completely accessible. Many are still...
Check Out Clubhouse
Are you on Clubhouse? Clubhouse is the newest, hottest social media platform. Right now it's only available for Apple users but at the rate of its growth, I'm sure Android is right around the corner. It's an invitation only platform which helps with the allure of the...
Pitch Your Story Around the Trends
Don't reinvent the wheel every time you want to pitch the media. Pitch your story around trends! What is going in the world right now? The media needs to cover what people are talking about... that's how they get people to watch/read/listen. By "newsjacking" a story...
How to Pitch the Media Today
HOW TO PITCH THE MEDIA TODAY Do you know what to pitch the media when? Did you know there is actually a process and a timeline? I made the mistake pitching my product for Gift Guide's in November not knowing that the Gift Guides of national publications close in June...
Pitch PR Using Award Shows
How Award Shows Can Help Your Business You want to use the current Hollywood Award Season for PR. By relating your business nominated movies and pitching stories around those movies, you increase your rate of success for landing media by having a timely story to...
Align Your Business with the Super Bowl
Align your Business with the Super Bowl? What? Is she serious? YES!!! The Super Bowl... ads. Super Bowl ads costs millions to air and some cost millions to produce. You can take advantage of the theme of a Super Bowl ad to pitch the media. If there is an ad that has a...
Examples of Media Pitches in 2021
Examples of Media Pitches in 2021 Let's start 2021 off with a media BANG! Here are examples of media pitches for the start of the year. Lots of new things are going on in 2021 and new is what is ‘new’sworthy and what the media wants. One of the easiest things to pitch...
Media Kit
Do you need a media kit? One of the questions I hear a lot is, "Do I need a media kit?" And the answer is a resounding, YES! You want to make it easy for a journalist to use you as an expert. By having a media kit on your website (back in the day we would mail...
Virtual Interview
Virtual Interview The virtual interview is now the norm in 2021. Even if Covid does go away, people have gotten used to this way of life. I will be curious to see if news stations bring all of their guests back in the studio. They are saving a lot of money by not...
Take Action as Your Own PR Specialist
Take Action as Your Own PR Specialist Happy New Year!!! As good as 2020 was for business... it couldn't end soon enough. We had virtual school, a virtual graduation, and now a child living at home working virtually. This IS our new normal and it will stay this way for...
TV Makeup PR Tip: Tips for Looking Great on Camera
Free Makeup PR: Tips for Looking Great on Camera This week's tip is to help you look great on camera! We've got free PR makeup PR Tips. Besides learning how to speak in soundbites, which is vital for being on television, the next most important thing to consider is...
PR CASE STUDY – Amazon Effect
Amazon Effect Story Lands Realtor® on Television In our case studies, we share how people landed in the media. Seeing by example should help you get ideas that pertain specifically to you. We show normal people who pitched on their own and get media exposure. This one...
FREE PR – Start Local
FREE PR: Start Local Getting free PR gives you massive visibility for your business. "Free" is the key word here too. You aren't paying for advertising (which is fine and could likely should be part of your marketing budget) but you are getting what we call editorial...
PR Case Study – How to Be on TV Shows
How to Be on TV Shows: Want to be on TV Shows? Pitch a good story that is valuable to an audience and pitch it to the right person. That is the simple formula for media success: I call it my Get PR Famous Formula: be newsworthy, create a great hook, and find the right...
The Digital Interview
Watch this Week's PR Tip: https://youtu.be/LfPXvf14nJY What is a Digital Interview? Since COVID, the digital interview is a way of life. "Zoom" is a word used in our daily lives. The same holds true for the media digital interview. The television stations have been...
PR Case Study – Real Estate Marketing – Do You Have to Disclose a Death in the House Before Selling?
Public Relations Example: Are you interested in real estate media marketing... in other words, do you want to land in print or on television sharing your real estate expertise? See how this real estate agent landed on her local CBS television affiliate by pitching a...
PR Case Study – How to Simplify Your Life
Public Relations Example PR Client: Kay Bransford, Professional Financial Advocate and Owner, MemoryBanc Successful PR Topic: Organizing financial and medical records for aging parents or loved ones. Why is this PR story relevant: Aging parents are the fastest growing...
How to be on a TV Show
Watch this Week's PR Tip: Do you ever wonder how to be on tv shows? I am super passionate about this because there is no better way to get in front of thousands, hundreds of thousands, even millions of potential clients or customers then by being on television. I've...
Public Relations 101 – Personalize the Pitch
Watch this Week's PR Tip: I love to share tips on what I call the basics of PR, Public Relations 101. This post is all about personalizing the pitch. Many people think the press release is the way to go. I actually recommend, most of the time, NOT to send a...
Public Relations and Advertising
Both Public Relations and Advertising are important for business. PR is incredibly vital and can actually be more valuable than advertising. Advertising is something you pay for and you get to dictate the message. Publicity is free. They call it earned media and it’s basically third party credibility. It is someone else telling the world how great you are.