How to be on a TV Show

How to be on a TV Show

  Do you ever wonder how to be on tv shows? I am super passionate about this because there is no better way to get in front of thousands, hundreds of thousands, even millions of potential clients or customers then by being on television. I've given you multiple...

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Public Relations and Advertising

Public Relations and Advertising

Both Public Relations and Advertising are important for business. PR is incredibly vital and can actually be more valuable than advertising. Advertising is something you pay for and you get to dictate the message. Publicity is free. They call it earned media and it’s basically third party credibility. It is someone else telling the world how great you are.

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Any Publicity is Good Publicity

Any Publicity is Good Publicity

Is the old adage true that any publicity is good publicity? I say, “YES!!!” Let’s keep this in perspective though… if you’re company has done something terrible or the CEO has been arrested, that’s different from what I’m discussing here. What I mean is that just because someone doesn’t agree with you or someone has a differing opinion, doesn’t mean that everyone will feel that way. You could find people who disagree with the journalist and actually agree with you.

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Getting On Local TV

Getting On Local TV

The best place to start with PR is to get on local media. Many people aspire for national television but starting local is the best place to get your feet wet. You wouldn’t want to get your first big break on a national outlet and then bomb the interview. They likely...

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Free PR

Free PR

Looking to land free PR? Knowing generic topics that are appealing to the media all the time is the best place to start. We’ve talked about Newsjacking in prior blog posts. That’s where you take what’s going on in the news right now and use your expertise to create a...

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Be On TV!

Be On TV!

Want to be on tv? Seeing yourself on the television screen as an industry expert is super exciting… and super valuable when attracting new clients. The authority it gives you is tremendous! The big question is, how do you get on TV? It’s as easy as taking a topic the...

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Virtual Interviewer Tips

Virtual Interviewer Tips

In this time of new normal, “virtual” seems to be in our everyday language and learning how to do virtual interviews is crucial if you want to start or continue to be a media expert in your field. Interviewing virtually is different than in person. You don’t have...

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Write Your WOW Bio!

Write Your WOW Bio!

What’s a WOW Bio? I have all of my clients sit down and do a “brain dump” and give me everything that’s amazing that they’ve done during their life and/or career. This is your opportunity to brag all about you – because it’s really just for you to see and use (for now :)).

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Do You Check Out When the Media Checks You Out?

Do You Check Out When the Media Checks You Out?

Before you work with anyone, what do you do? It’s very likely that you Google that person or company. The same is true for the media. They are very likely going to check you out on Google before they use you as a source or expert in a story. What happens when you Google you? Do you check out? I encourage you to open a private tab in your browser and put your name in and see what comes up. Do you look credible in your industry?

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Preparing Media Interview Questions

Preparing Media Interview Questions

If you plan on doing regular, consistent media interviews – whether it’s television, radio, podcasts, or print – it’s a good idea to put together a list of potential questions that cover the basics of your business that any interviewer can use. Some hosts prefer not to have set questions but some need them to guide the interview and some will actually use them as a crutch and ask them to you verbatim.

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Who Is Your Ideal Client?

Who Is Your Ideal Client?

Have you ever really sat down and laid out who your dream client is? Until you do this, it’s going to be hard to establish your messaging, your content, and your social media posts.

You need to know everything about their demographic, what they like, what they read, what they watch. As deep as you can go will allow you to really hone in on your message that will attract your dream client.

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