PR Case Study – Real Estate Marketing – Do You Have to Disclose a Death in the House Before Selling?
Public Relations Example: Are you interested in real estate media marketing... in other words, do you want to land in print or on television sharing your real estate expertise? See how this real estate agent landed on her local CBS television affiliate by pitching a...
PR Case Study – How to Simplify Your Life
Public Relations Example PR Client: Kay Bransford, Professional Financial Advocate and Owner, MemoryBanc Successful PR Topic: Organizing financial and medical records for aging parents or loved ones. Why is this PR story relevant: Aging parents are the fastest growing...
How to be on a TV Show
Do you ever wonder how to be on tv shows? I am super passionate about this because there is no better way to get in front of thousands, hundreds of thousands, even millions of potential clients or customers then by being on television. I've given you multiple...
Public Relations 101 – Personalize the Pitch
I love to share tips on what I call the basics of PR, Public Relations 101. This post is all about personalizing the pitch. Many people think the press release is the way to go. I actually recommend, most of the time, NOT to send a blanket press release. You will have...
Public Relations and Advertising
Both Public Relations and Advertising are important for business. PR is incredibly vital and can actually be more valuable than advertising. Advertising is something you pay for and you get to dictate the message. Publicity is free. They call it earned media and it’s basically third party credibility. It is someone else telling the world how great you are.
Any Publicity is Good Publicity
Is the old adage true that any publicity is good publicity? I say, “YES!!!” Let’s keep this in perspective though… if you’re company has done something terrible or the CEO has been arrested, that’s different from what I’m discussing here. What I mean is that just because someone doesn’t agree with you or someone has a differing opinion, doesn’t mean that everyone will feel that way. You could find people who disagree with the journalist and actually agree with you.
Public Relations Skills – The Follow Up
PUBLIC RELATIONS SKILLS THE FOLLOW UP One of the most important public relations skills you can learn is the follow up. With all of the content we’ve provided, you might be getting really good at coming up with great pitching ideas. Basically, it’s following...
Public Relations 101 – How Can You Help?
Building relationships with the media is the basics of PR… let’s call it Public Relations 101. You pitch, consistently, and you land media. You provide value to journalists and this starts to build that relationship. Just like you would ask a friend “how are...
Public Relations Plan – Prepare for the Interview
When putting together your Public Relations Plan, preparing for the interview should be on your list. Do your homework. For television segments, see how that host does an interview. Listen and pay attention to the types of questions they ask. How do they ask...
Public Relations and Communications – Have a list of prepared interview questions
In the world of public relations and communications, one big PR tip is to have a list of potential interview questions for the media to ask you about your industry. You should never read the answers but prepared some that could just help the interview flow....
Tips for Landing National Media
Here is one of my top tips for landing national media… pitch the national daytime talkshows. Usually, they go on hiatus from May through August and the week after Labor Day is “premier week.” With COVID, however, this year has been a little different but most...
PR Expert Tip – Give your cell phone #
This might seem like such a simple PR Expert Tip but giving a journalist your cell phone number could actually elevate you to the front of the line. Letting a journalist know that a) you’re serious and b) they can reach you whenever THEY need to could make you...
Public Relations Plan – Provide Value
The very first thing you should consider in your public relations plan is providing value to the journalist. By being a good resource and helping them out, they will use you again and again as a resource. Journalists are overworked now and carry many roles. By...
Getting On Local TV
The best place to start with PR is to get on local media. Many people aspire for national television but starting local is the best place to get your feet wet. You wouldn’t want to get your first big break on a national outlet and then bomb the interview. They likely...
Free PR
Looking to land free PR? Knowing generic topics that are appealing to the media all the time is the best place to start. We’ve talked about Newsjacking in prior blog posts. That’s where you take what’s going on in the news right now and use your expertise to create a...
Be On TV!
Want to be on tv? Seeing yourself on the television screen as an industry expert is super exciting… and super valuable when attracting new clients. The authority it gives you is tremendous! The big question is, how do you get on TV? It’s as easy as taking a topic the...
Virtual Interviewer Tips
In this time of new normal, “virtual” seems to be in our everyday language and learning how to do virtual interviews is crucial if you want to start or continue to be a media expert in your field. Interviewing virtually is different than in person. You don’t have...
How to Get Invited Back as a Guest Expert on TV
You’ve only got one shot to make a first impression. You only get one first time at a television station. Don’t blow it! Kindness goes SO far when you are a guest on a program. You’d be shocked to hear about how many people come with a a Prima Donna attitude. Hardworking producers have no time for that!
Write Your WOW Bio!
What’s a WOW Bio? I have all of my clients sit down and do a “brain dump” and give me everything that’s amazing that they’ve done during their life and/or career. This is your opportunity to brag all about you – because it’s really just for you to see and use (for now :)).
PR CASE STUDY – Using current events to land in the media
Seniors and Covid – It’s time to change the language and not socially distance, but physically distance.
Client:
Antrina Curry, RN, Chief Chief Caregiving Officer, Caring Hearts With Healing Hands Home Care
Topic:
Caring for seniors/elderly during Covid-19
Why it is relevant:
Do You Check Out When the Media Checks You Out?
Before you work with anyone, what do you do? It’s very likely that you Google that person or company. The same is true for the media. They are very likely going to check you out on Google before they use you as a source or expert in a story. What happens when you Google you? Do you check out? I encourage you to open a private tab in your browser and put your name in and see what comes up. Do you look credible in your industry?
Preparing Media Interview Questions
If you plan on doing regular, consistent media interviews – whether it’s television, radio, podcasts, or print – it’s a good idea to put together a list of potential questions that cover the basics of your business that any interviewer can use. Some hosts prefer not to have set questions but some need them to guide the interview and some will actually use them as a crutch and ask them to you verbatim.
Who Is Your Ideal Client?
Have you ever really sat down and laid out who your dream client is? Until you do this, it’s going to be hard to establish your messaging, your content, and your social media posts.
You need to know everything about their demographic, what they like, what they read, what they watch. As deep as you can go will allow you to really hone in on your message that will attract your dream client.
You Land the Interview and Then… the Unexpected Happens
If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. You really have to be prepared for anything. When my clients land media interviews, we always do media training beforehand. I go over questions that could be asked. Specifically for television,