The Number One Way to Stand Out
What Are You Doing to Stand Out in Your Industry? If you're looking for the number one way to stand out from your competitors, then make yourself more captivating. The world is noisy and crowded and it's important to be recognized in your field. When you are...
Land Media Using a Non-Profit
Land Media Using a Non-Profit If you are involved in a charity/non-profit, a great was to land in the media is by using the non-profit as part of your story. NOTE: DO NOT get involved with a charity just to land in the media. This is for people who are passionate...
How to get your product on TV
How to Be on TV Shows: If you want to get your product on TV, a great way to do that is to pay attention to your favorite television outlet and listen if they have interest in something related to your product. You can also see what they are posting on social media...
Getting on Local Television
How to Be on TV Shows: Want to get on local television? Think of a story that is relevant to your local community and also what is happening in the world right now. Use your position within your local community along with the expertise you have within your industry...
What to Pitch This Summer
Do you not pitch the media because you just don't know what or how? Are you wondering what in the world you should be pitching the media right now? It's June so you should be thinking summer story ideas. This pertains to your local media outlets of radio, TV, and...
Should I Sell My House During Covid
How to Be on TV Shows: If you want your best chance of getting the "yes" when trying to land in the media, pitch journalist a story that is both timely and relevant. The media is more likely to pick up stories that audiences can relate to at that moment in time. When...
Pitch Your Graduation Stories
Now is the time to share your expertise with 2021 graduates - both high school and college. Every single business person has advice related to their industry that they can share with a graduate. Whether it's an accountant, financial planner, wealth advisor, or tax...
Re-pitch stories with a new angle
New Perspective on Old Stories Just because a story has bee covered in the media, doesn't mean you can't reuse it. You just need a new perspective on the old story. Have you ever seen someone quoted in an article or interviewed on television or radio and thought,...
Evergreen Pitch Ideas
The easiest way to land media is to use what we call newsjacking. That's when you take what's trending in the news right now and you insert yourself as an expert and you pitch the already trending news story. The media is always looking for new angles on a hot...
Manage Money in a Crisis
How to Be on TV Shows: Think about relevance and what people want to hear. Look at the current events going on in the country and in the world and pitch your stories around those! During something like a pandemic that is new and there is so much unknown, people have a...
Pitch Back to School Stories Now
Wait, what? Back-to-school s months away! We haven't even finished this school year or graduated any seniors. HOW can the media be thinking about back-to-school already? It's true! National publications close at least four months in advance. That means their stories...
My Favorite Resource: Google
Let Google Do the Work! Google truly is the greatest invention ever! We really take for granted what it can do for our businesses. Did you know that Google is actually a question search engine? So basically you can ask Google to do the work for you. Just ask Google...
PR Case Study – Exposure Through Media
Exposure Through Media: Increase awareness for your cause or organization by getting in the media! Pitch your story to your local news station or other media outlets that relate to your organization and get the exposure you need. By getting the media’s attention your...
Create Your Media Reel
Create Your Sizzle Reel If you have as few as one or two media appearances under your belt, it's time to create your sizzle reel. A sizzle reel is a video clip highlighting you being in the media. By having this it provides instant credibility and shows the media that...
PR Case Study – Getting on Morning Television
How to Be on TV Shows: If you are interested in being on morning television, reading this case study is a good place to start! Take this example and tweak it to fit your idea best. Calvin Witcher took his unique profession and pitched it to the media. If you have...
Captivate and Cash In Live
This week I'm using Free Publicity Friday to share our live PR event, Captivate and Cash In Live that is both an in-person and virtual live event. I keep seeing people working so hard to get seen and heard. NOW is the time to have it happen! That being said, as an...
Pitch summer stories now
It's so hard to think about pitching the media now for stories that will be relevant in June, July and August but that's what national publications are looking for. It's time to pitch your summer stories now. You have to think ahead. I learned this the hard way when I...
How Social Media Can Get You Found by Traditional Media
Use Social Media to Land in the Media Did you know you can use social media to get found by traditional media? I know that social media can be daunting and trying to post regularly can feel like a full time job with no paycheck. But knowing you can kill two birds with...
Pitch the Media and Gain Visibility
One Year Anniversary of COVID shutdown Yesterday marks the one year anniversary since the world was shut down due to Covid. Did you pitch the media and gain visibility? The opportunities have proven to be endless. Journalists are completely accessible. Many are still...
Check Out Clubhouse
Are you on Clubhouse? Clubhouse is the newest, hottest social media platform. Right now it's only available for Apple users but at the rate of its growth, I'm sure Android is right around the corner. It's an invitation only platform which helps with the allure of the...
Pitch Your Story Around the Trends
Don't reinvent the wheel every time you want to pitch the media. Pitch your story around trends! What is going in the world right now? The media needs to cover what people are talking about... that's how they get people to watch/read/listen. By "newsjacking" a story...
How to Pitch the Media Today
HOW TO PITCH THE MEDIA TODAY Do you know what to pitch the media when? Did you know there is actually a process and a timeline? I made the mistake pitching my product for Gift Guide's in November not knowing that the Gift Guides of national publications close in June...
Pitch PR Using Award Shows
How Award Shows Can Help Your Business You want to use the current Hollywood Award Season for PR. By relating your business nominated movies and pitching stories around those movies, you increase your rate of success for landing media by having a timely story to...
Align Your Business with the Super Bowl
Align your Business with the Super Bowl? What? Is she serious? YES!!! The Super Bowl... ads. Super Bowl ads costs millions to air and some cost millions to produce. You can take advantage of the theme of a Super Bowl ad to pitch the media. If there is an ad that has a...