Hot Off the Press – Recent Blogs

Easy Holiday Entertaining Hacks and Recipes

Easy Holiday Entertaining Hacks and Recipes

It’s football season! One of my most favorite times of the year! We’ve been hosting tailgates for close to 20 years and every year it gets better and better. I’ve been doing these tailgating segments annually on Good Morning Washington and it’s usually my favorite products but this year I went with some of our favorite tailgating receipts.

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Go from Established to Known

Go from Established to Known

I was watching Good Morning America and saw a story that just resonated with everything I share and write about. The story was about the 20th anniversary of the (my all-time favorite) movie, Sweet Home Alabama and which wedding trends from that all-time classic are still on-trend in 2022.

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Newsjacking Idea

Newsjacking Idea

I was watching Good Morning America and saw a story that just resonated with everything I share and write about. The story was about the 20th anniversary of the (my all-time favorite) movie, Sweet Home Alabama and which wedding trends from that all-time classic are still on-trend in 2022.

read more
What to Pitch in October

What to Pitch in October

It’s almost October. What are you going to pitch the media in October? So much to consider like the season – it’s fall – what happens in your industry in fall? Also, think about what month it is beyond National Breast Cancer Awareness Month. It’s Invisible Disabilities Month, Disabilities in the Workplace Month, National Bullying Prevention Month, National Cookie Month, National Book Month, National Dessert Month, and National Domestic Violence Awareness Month.

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Best Tailgating Recipes

Best Tailgating Recipes

It’s football season! One of my most favorite times of the year! We’ve been hosting tailgates for close to 20 years and every year it gets better and better. I’ve been doing these tailgating segments annually on Good Morning Washington and it’s usually my favorite products but this year I went with some of our favorite tailgating recipes.

read more
Pitching News Today

Pitching News Today

The majority of my clients are established in their business. They’ve built a product, service or brand and now they are ready to be known. They want to be seen as the go-to expert and sought out and found by potential clients or customers because of who they are what they’ve done. So just paying attention to the news cycle and what is happening in it, can easily allow you to be in the media regularly.

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Positioning Yourself as a Media Expert

Positioning Yourself as a Media Expert

People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. Yes, you could be a one-hit wonder with one segment about YOU but why not turn yourself into a media expert and look at the broader topic of what you can cover?

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Why Publicity?

Why Publicity?

Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. With publicity, someone else is using you and your expertise as the authority and that gives it more credibility.

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Pitch the Media Regularly

Pitch the Media Regularly

Today I am challenging you to start pitching the media regularly. The only way you’re going to have success is to actually do it. Think about what you can pitch the media for the rest of the year. What is happening or will happen related to your industry or your expertise in the coming months that you can position yourself as the expert.

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Pitch the Media Today

Pitch the Media Today

There’s only one Kardashian family and they aren’t the only people in the media, right? It’s important to realize that PR is not only for celebrities. That’s another myth I want to bash. Yes, we see Hollywood celebrities in the media a lot because Celebrity Sells. You can attach yourself to a celebrity (without any real connection) and land in the press that way. Here’s a video I did on that:

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PR Myth #6 – PR is Only for Crisis

PR Myth #6 – PR is Only for Crisis

There’s only one Kardashian family and they aren’t the only people in the media, right? It’s important to realize that PR is not only for celebrities. That’s another myth I want to bash. Yes, we see Hollywood celebrities in the media a lot because Celebrity Sells. You can attach yourself to a celebrity (without any real connection) and land in the press that way. Here’s a video I did on that:

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PR Myth #5 – PR is Only for Celebrities

PR Myth #5 – PR is Only for Celebrities

There’s only one Kardashian family and they aren’t the only people in the media, right? It’s important to realize that PR is not only for celebrities. That’s another myth I want to bash. Yes, we see Hollywood celebrities in the media a lot because Celebrity Sells. You can attach yourself to a celebrity (without any real connection) and land in the press that way. Here’s a video I did on that:

read more
Summer Entertaining Must Haves

Summer Entertaining Must Haves

Summer is here. Covid is slowing down so we're starting to entertain again and doing outside makes everyone feel more comfortable. I'm poolside today on Good Morning Washington with my summer entertaining favorites. I love entertaining by the pool and these are...

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