Hot Off the Press – Recent Blogs

Why Publicity?

Why Publicity?

Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. With publicity, someone else is using you and your expertise as the authority and that gives it more credibility.

read more
Pitch the Media Regulary

Pitch the Media Regulary

Today I am challenging you to start pitching the media regularly. The only way you’re going to have success is to actually do it. Think about what you can pitch the media for the rest of the year. What is happening or will happen related to your industry or your expertise in the coming months that you can position yourself as the expert.

read more
Pitch the Media Today

Pitch the Media Today

There’s only one Kardashian family and they aren’t the only people in the media, right? It’s important to realize that PR is not only for celebrities. That’s another myth I want to bash. Yes, we see Hollywood celebrities in the media a lot because Celebrity Sells. You can attach yourself to a celebrity (without any real connection) and land in the press that way. Here’s a video I did on that:

read more
PR Myth #6 – PR is Only for Crisis

PR Myth #6 – PR is Only for Crisis

There’s only one Kardashian family and they aren’t the only people in the media, right? It’s important to realize that PR is not only for celebrities. That’s another myth I want to bash. Yes, we see Hollywood celebrities in the media a lot because Celebrity Sells. You can attach yourself to a celebrity (without any real connection) and land in the press that way. Here’s a video I did on that:

read more
PR Myth #5 – PR is Only for Celebrities

PR Myth #5 – PR is Only for Celebrities

There’s only one Kardashian family and they aren’t the only people in the media, right? It’s important to realize that PR is not only for celebrities. That’s another myth I want to bash. Yes, we see Hollywood celebrities in the media a lot because Celebrity Sells. You can attach yourself to a celebrity (without any real connection) and land in the press that way. Here’s a video I did on that:

read more
Summer Entertaining Must Haves

Summer Entertaining Must Haves

Summer is here. Covid is slowing down so we're starting to entertain again and doing outside makes everyone feel more comfortable. I'm poolside today on Good Morning Washington with my summer entertaining favorites. I love entertaining by the pool and these are...

read more
Kid Inventions

Kid Inventions

In honor of Kid Inventor Day, I had the pleasure of showcasing amazing products invented by kids.   Basketball is super fun but when you're little, where do you put your hands? Check out this ball that has the handprints on the ball to help teach you how to shoot the...

read more
PR Myth #2

PR Myth #2

https://www.youtube.com/watch?v=gynklXN7fF4 Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you're notified of new videos by clicking HERE. I'm on a mission to debunk PR myths. I'm not sure how many I'll have but you can see PR Myth #1...

read more
PR Myths

PR Myths

https://www.youtube.com/watch?v=PjNqjHfw9-4 Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you're notified of new videos by clicking HERE. I"m starting a little series on PR Myths because I keep hearing things that just aren't right. PR...

read more
Tailgating Must Haves

Tailgating Must Haves

Welcome to the 3rd annual Tailgating Segment I've hosted on Good Morning Washington. If you've followed me, you know I love to tailgate and we actually call ourselves, VTsBestTailgate (Virginia Tech). In this segment, I share some of my favorites: You can't do...

read more
Gifts for Wine Lovers

Gifts for Wine Lovers

If you follow me at all, you know I'm a wine lover and specifically a chardonnay gal! I love to sit and relax with a big glass of wine. That made this segment on Good Morning Washington so fun to do. I got to bring in all my favorite wine gadgets. Need to take your...

read more
Quick Fixes Around the House

Quick Fixes Around the House

We're all busy so finding things to help with cleaning and repairs is super important. In this segment on Good Morning Washington, I bring in some of my favorites. I've never been one to get down on my hands and knees and scrub baseboards. That's why I love using...

read more