Media Kit

Media Kit

  Do you need a media kit? One of the questions I hear a lot is, "Do I need a media kit?" And the answer is a resounding, YES! You want to make it easy for a journalist to use you as an expert. By having a media kit on your website (back in the day we would mail...

read more
Virtual Interview

Virtual Interview

Virtual Interview The virtual interview is now the norm in 2021. Even if Covid does go away, people have gotten used to this way of life. I will be curious to see if news stations bring all of their guests back in the studio. They are saving a lot of money by not...

read more
PR CASE STUDY – Amazon Effect

PR CASE STUDY – Amazon Effect

Amazon Effect Story Lands Realtor® on Television In our case studies, we share how people landed in the media. Seeing by example should help you get ideas that pertain specifically to you. We show normal people who pitched on their own and get media exposure. This one...

read more
FREE PR

FREE PR – Start Local

FREE PR: Start Local Getting free PR gives you massive visibility for your business. "Free" is the key word here too. You aren't paying for advertising (which is fine and could likely should be part of your marketing budget) but you are getting what we call editorial...

read more
The Digital Interview

The Digital Interview

Watch this Week's PR Tip: https://youtu.be/LfPXvf14nJY What is a Digital Interview? Since COVID, the digital interview is a way of life. "Zoom" is a word used in our daily lives. The same holds true for the media digital interview. The television stations have been...

read more
How to be on a TV Show

How to be on a TV Show

Watch this Week's PR Tip: Do you ever wonder how to be on tv shows? I am super passionate about this because there is no better way to get in front of thousands, hundreds of thousands, even millions of potential clients or customers then by being on television. I've...

read more
Public Relations and Advertising

Public Relations and Advertising

Both Public Relations and Advertising are important for business. PR is incredibly vital and can actually be more valuable than advertising. Advertising is something you pay for and you get to dictate the message. Publicity is free. They call it earned media and it’s basically third party credibility. It is someone else telling the world how great you are.

read more
Any Publicity is Good Publicity

Any Publicity is Good Publicity

Is the old adage true that any publicity is good publicity? I say, “YES!!!” Let’s keep this in perspective though… if you’re company has done something terrible or the CEO has been arrested, that’s different from what I’m discussing here. What I mean is that just because someone doesn’t agree with you or someone has a differing opinion, doesn’t mean that everyone will feel that way. You could find people who disagree with the journalist and actually agree with you.

read more
Getting On Local TV

Getting On Local TV

Watch this Week's PR Tip: How to Get on Local Media The best place to start with PR is to get on local media. Many people aspire for national television but starting local is the best place to get your feet wet. You wouldn’t want to get your first big break on a...

read more
Free PR

Free PR

Watch this Week's PR Tip: FREE PR Looking to land free PR? Knowing generic topics that are appealing to the media all the time is the best place to start. We’ve talked about Newsjacking in prior blog posts. That’s where you take what’s going on in the news right now...

read more
Be On TV!

Be On TV!

Want to be on tv? Seeing yourself on the television screen as an industry expert is super exciting… and super valuable when attracting new clients. The authority it gives you is tremendous! The big question is, how do you get on TV? It’s as easy as taking a topic the...

read more