Pitching the Media – with Jennifer Chan from People and InStyle Magazines
Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Her career has spanned every...
Overcome Challenges in Your Industry
When you're thinking of pitching the media, think about what you do to overcome challenges people face, demystify what's happening in your industry. It's not all about sunshine and roses. And, it's not about you. When things are good, its status quo. Nobody wants to...
Tell Your Story
In business today it's vital that you share your story. People want to know who they are working with. They want to understand who that person is and why the person does what they do. Sharing your story allows potential clients and customers to relate with you. It's...
Pitch Ideas
PITCH IDEAS This is going to seem kind of crazy but if you've been following me for awhile, you know this. You need to be pitching national publications NOW for stories that will go to print in October. Hard to think that far ahead. That being said, isn't it worth it...
Seniors and Coronavirus
How to Be on TV Shows: Think about what is going on in the world right now, what is trending, what holidays are coming up and think about how you can pitch a story around that. Do you have industry insight on what is happening? Are you an expert in an industry that...
How a travel agent got on television
How to Be on TV Shows: Use your expertise and knowledge of what is happening in the news right now to pitch the perfect story. The media is covering the story right now anyway, add a new perspective or angle to an already trending story. Showing your expertise on that...
Position Yourself as an Expert in Your Industry
Niching Your Expertise Do you show up as someone who is an expert in your industry? It's important to position ourself as an expert in your industry. When someone Googles your industry, are you there? When someone Googles you, what do they see? Do they see interviews,...
How to Create a Brand on Social Media ABC10
How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show's audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media. Think...
The Number One Way to Stand Out
What Are You Doing to Stand Out in Your Industry? If you're looking for the number one way to stand out from your competitors, then make yourself more captivating. The world is noisy and crowded and it's important to be recognized in your field. When you are...
Land Media Using a Non-Profit
Land Media Using a Non-Profit If you are involved in a charity/non-profit, a great was to land in the media is by using the non-profit as part of your story. NOTE: DO NOT get involved with a charity just to land in the media. This is for people who are passionate...
How to get your product on TV
How to Be on TV Shows: If you want to get your product on TV, a great way to do that is to pay attention to your favorite television outlet and listen if they have interest in something related to your product. You can also see what they are posting on social media...
Getting on Local Television
How to Be on TV Shows: Want to get on local television? Think of a story that is relevant to your local community and also what is happening in the world right now. Use your position within your local community along with the expertise you have within your industry...
What to Pitch This Summer
Do you not pitch the media because you just don't know what or how? Are you wondering what in the world you should be pitching the media right now? It's June so you should be thinking summer story ideas. This pertains to your local media outlets of radio, TV, and...
Should I Sell My House During Covid
How to Be on TV Shows: If you want your best chance of getting the "yes" when trying to land in the media, pitch journalist a story that is both timely and relevant. The media is more likely to pick up stories that audiences can relate to at that moment in time. When...
Pitch Your Graduation Stories
Now is the time to share your expertise with 2021 graduates - both high school and college. Every single business person has advice related to their industry that they can share with a graduate. Whether it's an accountant, financial planner, wealth advisor, or tax...
Re-pitch stories with a new angle
New Perspective on Old Stories Just because a story has bee covered in the media, doesn't mean you can't reuse it. You just need a new perspective on the old story. Have you ever seen someone quoted in an article or interviewed on television or radio and thought,...
Evergreen Pitch Ideas
The easiest way to land media is to use what we call newsjacking. That's when you take what's trending in the news right now and you insert yourself as an expert and you pitch the already trending news story. The media is always looking for new angles on a hot...
Manage Money in a Crisis
How to Be on TV Shows: Think about relevance and what people want to hear. Look at the current events going on in the country and in the world and pitch your stories around those! During something like a pandemic that is new and there is so much unknown, people have a...
Pitch Back to School Stories Now
Wait, what? Back-to-school s months away! We haven't even finished this school year or graduated any seniors. HOW can the media be thinking about back-to-school already? It's true! National publications close at least four months in advance. That means their stories...
My Favorite Resource: Google
Let Google Do the Work! Google truly is the greatest invention ever! We really take for granted what it can do for our businesses. Did you know that Google is actually a question search engine? So basically you can ask Google to do the work for you. Just ask Google...
PR Case Study – Exposure Through Media
Exposure Through Media: Increase awareness for your cause or organization by getting in the media! Pitch your story to your local news station or other media outlets that relate to your organization and get the exposure you need. By getting the media’s attention your...
Create Your Media Reel
Create Your Sizzle Reel If you have as few as one or two media appearances under your belt, it's time to create your sizzle reel. A sizzle reel is a video clip highlighting you being in the media. By having this it provides instant credibility and shows the media that...
PR Case Study – Getting on Morning Television
How to Be on TV Shows: If you are interested in being on morning television, reading this case study is a good place to start! Take this example and tweak it to fit your idea best. Calvin Witcher took his unique profession and pitched it to the media. If you have...
Captivate and Cash In Live
This week I'm using Free Publicity Friday to share our live PR event, Captivate and Cash In Live that is both an in-person and virtual live event. I keep seeing people working so hard to get seen and heard. NOW is the time to have it happen! That being said, as an...