Watch this Week's PR Tip: PR Expert Tip This might seem like such a simple PR Expert Tip but giving a journalist your cell phone number could actually elevate you to the front of the line. Letting a journalist know that a) you’re serious and b) they can reach you...
Watch this Week's PR Tip: Public Relations Plan The very first thing you should consider in your public relations plan is providing value to the journalist. By being a good resource and helping them out, they will use you again and again as a resource. Journalists are...
Watch this Week's PR Tip: How to Get on Local Media The best place to start with PR is to get on local media. Many people aspire for national television but starting local is the best place to get your feet wet. You wouldn’t want to get your first big break on a...
Watch this Week's PR Tip: FREE PR Looking to land free PR? Knowing generic topics that are appealing to the media all the time is the best place to start. We’ve talked about Newsjacking in prior blog posts. That’s where you take what’s going on in the news right now...
Want to be on tv? Seeing yourself on the television screen as an industry expert is super exciting… and super valuable when attracting new clients. The authority it gives you is tremendous! The big question is, how do you get on TV? It’s as easy as taking a topic the...
In this time of new normal, “virtual” seems to be in our everyday language and learning how to do virtual interviews is crucial if you want to start or continue to be a media expert in your field. Interviewing virtually is different than in person. You don’t have...
You’ve only got one shot to make a first impression. You only get one first time at a television station. Don’t blow it! Kindness goes SO far when you are a guest on a program. You’d be shocked to hear about how many people come with a a Prima Donna attitude. Hardworking producers have no time for that!
What’s a WOW Bio? I have all of my clients sit down and do a “brain dump” and give me everything that’s amazing that they’ve done during their life and/or career. This is your opportunity to brag all about you – because it’s really just for you to see and use (for now :)).
Before you work with anyone, what do you do? It’s very likely that you Google that person or company. The same is true for the media. They are very likely going to check you out on Google before they use you as a source or expert in a story. What happens when you Google you? Do you check out? I encourage you to open a private tab in your browser and put your name in and see what comes up. Do you look credible in your industry?
If you plan on doing regular, consistent media interviews – whether it’s television, radio, podcasts, or print – it’s a good idea to put together a list of potential questions that cover the basics of your business that any interviewer can use. Some hosts prefer not to have set questions but some need them to guide the interview and some will actually use them as a crutch and ask them to you verbatim.
Have you ever really sat down and laid out who your dream client is? Until you do this, it’s going to be hard to establish your messaging, your content, and your social media posts.
You need to know everything about their demographic, what they like, what they read, what they watch. As deep as you can go will allow you to really hone in on your message that will attract your dream client.
If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. You really have to be prepared for anything. When my clients land media interviews, we always do media training beforehand. I go over questions that could be asked. Specifically for television,
Do you have a ton of content already online and/or in your brain? Ever wonder what to do with it all? You might want to consider starting your own show. You can create a podcast, either audio, video, or many people are doing both. Record your show on video and export the audio and upload that to a podcast platform.
When my clients land in the media, one of the first things they ask me is , “Now what?”
Media provides so much credibility for an expert – but it’s up to you, as that expert, to use the media appearance to your advantage. The first thing you want to do, of course, is to put it everywhere – your website, post on LinkedIn and all other active social media platforms,
The media loves passion. Dig deep and uncover what inspires you. When I invented CastMedic Designs, I was so excited. I can’t tell you how much media coverage I landed because journalists loved my passion about the product. One of my most successful media hits was a trade publication called, Lower Extremity Today. It goes out to tens of thousands of podiatrists – my target market.
We’ve seen many great storytellers that completely captured our hearts, whether it’s a great movie or something that we read somewhere when someone’s trying to get their message across. It’s a powerful tool that we can use to engage with a massive audience regardless of the platform we use. The question is, what’s the best way to tell your story?
One of the most impactful business books I’ve ever read was Simon Sinek’s, Start with Why. He makes you look inside as to what your why is (the purpose), not your how (the process) or your what (the product ). Why does your company exist? And why should people care? What makes you do what you do?
In the blink of an eye our news climate changed again. We went from months of COVID related stories – and an all consuming cycle of only coronavirus stories to the horrible events that lead to the tragic death of George Floyd in Minnesota and the resulting protests and riots.
Podcasts are one of the easiest ways to get massive visibility for your business. I feel that people often discount the podcast but if you do your research and are a guest on a show whose listeners are your target market, it’s a game changer. Even if the show only has 1000 downloads a month, imagine it’s 1,000 of your ideal customer.
How can you use newsjacking as part of your marketing? How can you promote yourself as a media expert in your industry during this pandemic?
In this week’s episode, you will learn about: What’s the strategic publicity plan that works for 2020?
Having a media pitching tracking system in place is super important for your success. Knowing who you pitched, when, and what the response was will help you in the future in learning what types of pitches resonate with the media.
How do you pitch the media? You write them a pitch they can actually use. Most news is written on an 8th grade level. This is so everyone watching can understand, even rushed or distracted. When it’s easy to follow, you are more likely to keep someone’s attention.
When thinking about landing publicity, it should not be a “one and done” approach for your business. In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Media exposure is a game-changer for a business. Not only does it give you massive visibility, it also positions you as the expert in your industry. Understanding what happens in the media throughout the year will help you lay this out and allow you to have better opportunity for success when pitching the media.