Start Your Own Show

Start Your Own Show

Do you have a ton of content already online and/or in your brain? Ever wonder what to do with it all? You might want to consider starting your own show. You can create a podcast, either audio, video, or many people are doing both. Record your show on video and export the audio and upload that to a podcast platform.

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Using Media to Attract Clients

Using Media to Attract Clients

When my clients land in the media, one of the first things they ask me is , “Now what?”

Media provides so much credibility for an expert – but it’s up to you, as that expert, to use the media appearance to your advantage. The first thing you want to do, of course, is to put it everywhere – your website, post on LinkedIn and all other active social media platforms,

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What Inspires You?

What Inspires You?

The media loves passion. Dig deep and uncover what inspires you. When I invented CastMedic Designs, I was so excited. I can’t tell you how much media coverage I landed because journalists loved my passion about the product. One of my most successful media hits was a trade publication called, Lower Extremity Today. It goes out to tens of thousands of podiatrists – my target market.

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Effective Storytelling with Cindy Ashton

Effective Storytelling with Cindy Ashton

We’ve seen many great storytellers that completely captured our hearts, whether it’s a great movie or something that we read somewhere when someone’s trying to get their message across. It’s a powerful tool that we can use to engage with a massive audience regardless of the platform we use. The question is, what’s the best way to tell your story?

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What’s Your Why?

What’s Your Why?

One of the most impactful business books I’ve ever read was Simon Sinek’s, Start with Why. He makes you look inside as to what your why is (the purpose), not your how (the process) or your what (the product ). Why does your company exist? And why should people care? What makes you do what you do?

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PR Through Podcasts

PR Through Podcasts

Podcasts are one of the easiest ways to get massive visibility for your business. I feel that people often discount the podcast but if you do your research and are a guest on a show whose listeners are your target market, it’s a game changer. Even if the show only has 1000 downloads a month, imagine it’s 1,000 of your ideal customer.

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Publicity Plan

Publicity Plan

How can you use newsjacking as part of your marketing? How can you promote yourself as a media expert in your industry during this pandemic?

In this week’s episode, you will learn about: What’s the strategic publicity plan that works for 2020?

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How to Pitch the Media

How to Pitch the Media

How do you pitch the media? You write them a pitch they can actually use. Most news is written on an 8th grade level. This is so everyone watching can understand, even rushed or distracted. When it’s easy to follow, you are more likely to keep someone’s attention.

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The Four Seasons of Publicity

The Four Seasons of Publicity

When thinking about landing publicity, it should not be a “one and done” approach for your business. In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Media exposure is a game-changer for a business. Not only does it give you massive visibility, it also positions you as the expert in your industry. Understanding what happens in the media throughout the year will help you lay this out and allow you to have better opportunity for success when pitching the media.

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Doing a TV Interview From Home

Doing a TV Interview From Home

Television stations are still hosting interviews with experts who are home. It’s important that you make good TV by knowing how to have a nice set up and good lighting. In this week’s Free Publicity Friday PR Tip, I show you how I’ve set up my living room for the interviews I’ve been doing. In fact, on the last one I did, the reporter said “Wow! This looks great. You’ve obviously done these before.”

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How to Get Publicity After Re-Opening

How to Get Publicity After Re-Opening

Things are changing on a daily basis and states are starting to reopen. It’s a gradual process and unique everywhere. We are now entering a new PR cycle of what happens after re-opening? What does it mean for your industry in your state? And on a whole, industry-wide? We are certainly facing a new “normal” in every industry and this is your opportunity to land media coverage discussing what that is.

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How to Stand Out with the Media

How to Stand Out with the Media

Journalists are pitched…. a lot…. so it’s up to you to stand out. How do you make them want to use you? Do something outside of the ordinary. Don’t pitch what everyone else is pitching. Be unique. Be different.

You are an expert in your industry. Use that expertise, not to pitch a story around your expertise but pitch something going on in the world that you can then position yourself as the expert to talk about it.

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Establish yourself as an industry expert

Establish yourself as an industry expert

Are you waiting for this pandemic to end before you relaunch your business?

The answer should be NO. You can use a proven and tested formula that will help with your publicity even during the Coronavirus crisis.

In this episode, we will find out more about public relations management, and the techniques you can use during this COVID-19 outbreak.

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What’s Your Story?

What’s Your Story?

You can actually be your own public relations manager just by honing in on your story. Everyone has a story to tell. What’s yours? That’s what the media is looking for – what’s your story? It could be a rags to riches. It could be David vs. Goliath. It’s important for you to formulate your “why” and why you do what you do.

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Doing a TV Segment From Home

Doing a TV Segment From Home

Hey everybody. It’s Christina Daves with PR for Anyone. I want to share what I just did. Because now we’re in this really unique time where in order for us to provide value to the media, we’re doing it from home. So I just filmed a segment for ABC 7 and I tried to stage it pretty well for them.

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Newsjacking with David Meerman Scott

Newsjacking with David Meerman Scott

Every news story breaks in a typical bell-shaped curve. When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your expertise, and that’s your moment to jump in there. In this week’s episode, Christina Daves welcomes her special guest to talk about newsjacking.

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