My Favorite Resource: Google

My Favorite Resource: Google

Let Google Do the Work! Google truly is the greatest invention ever! We really take for granted what it can do for our businesses. Did you know that Google is actually a question search engine? So basically you can ask Google to do the work for you. Just ask Google...

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Create Your Media Reel

Create Your Media Reel

Create Your Sizzle Reel If you have as few as one or two media appearances under your belt, it's time to create your sizzle reel. A sizzle reel is a video clip highlighting you being in the media. By having this it provides instant credibility and shows the media that...

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Captivate and Cash In Live

Captivate and Cash In Live

This week I'm using Free Publicity Friday to share our live PR event, Captivate and Cash In Live that is both an in-person and virtual live event. I keep seeing people working so hard to get seen and heard. NOW is the time to have it happen! That being said, as an...

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Pitch summer stories now

Pitch summer stories now

It's so hard to think about pitching the media now for stories that will be relevant in June, July and August but that's what national publications are looking for. It's time to pitch your summer stories now. You have to think ahead. I learned this the hard way when I...

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Check Out Clubhouse

Check Out Clubhouse

Are you on Clubhouse? Clubhouse is the newest, hottest social media platform. Right now it's only available for Apple users but at the rate of its growth, I'm sure Android is right around the corner. It's an invitation only platform which helps with the allure of the...

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How to Pitch the Media Today

How to Pitch the Media Today

HOW TO PITCH THE MEDIA TODAY Do you know what to pitch the media when? Did you know there is actually a process and a timeline? I made the mistake pitching my product for Gift Guide's in November not knowing that the Gift Guides of national publications close in June...

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Pitch PR Using Award Shows

Pitch PR Using Award Shows

How Award Shows Can Help Your Business You want to use the current Hollywood Award Season for PR. By relating your business nominated movies and pitching stories around those movies, you increase your rate of success for landing media by having a timely story to...

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Media Kit

Media Kit

  Do you need a media kit? One of the questions I hear a lot is, "Do I need a media kit?" And the answer is a resounding, YES! You want to make it easy for a journalist to use you as an expert. By having a media kit on your website (back in the day we would mail...

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Virtual Interview

Virtual Interview

Virtual Interview The virtual interview is now the norm in 2021. Even if Covid does go away, people have gotten used to this way of life. I will be curious to see if news stations bring all of their guests back in the studio. They are saving a lot of money by not...

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PR CASE STUDY – Amazon Effect

PR CASE STUDY – Amazon Effect

Amazon Effect Story Lands Realtor® on Television In our case studies, we share how people landed in the media. Seeing by example should help you get ideas that pertain specifically to you. We show normal people who pitched on their own and get media exposure. This one...

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FREE PR

FREE PR – Start Local

FREE PR: Start Local Getting free PR gives you massive visibility for your business. "Free" is the key word here too. You aren't paying for advertising (which is fine and could likely should be part of your marketing budget) but you are getting what we call editorial...

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The Digital Interview

The Digital Interview

Watch this Week's PR Tip: https://youtu.be/LfPXvf14nJY What is a Digital Interview? Since COVID, the digital interview is a way of life. "Zoom" is a word used in our daily lives. The same holds true for the media digital interview. The television stations have been...

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