of Client Successes
Dr. Marcie, a Children’s Behavioral Therapist landed a column in New York Parenting Magazine and was featured all over the media during the 2016 election about how to talk to your kids. She was even interviewed by the legendary Dan Rather.
How did she do it? She pitched the column in the magazine and then used that as leverage to become THE expert in the media.
Adam has always been a master at landing his own publicity but post-COVID he saw a huge advantage. As the owner of an HR firm, he saw the constant changing landscape of corporate America and jumped in with media pitches related to various topics (travel bans, work from home policies, returning to work policies, etc.) This was a segment on FOX in Nashville (he is located in D.C.). He has also been featured in numerous national print and trade publications.
Monique Derfuss of Sound Wellness was featured on ABC sharing her craft of Gong Therapy. She pitched an anchor who she researched and learned enjoys things like yoga. This was an easy yes when you appeal to a journalist’s owns interests.
Julie Busha, the founder of Slawsa, knew her dream media outlet… the Today Show. She paid attention and watched regularly. When she heard Dylan Dryer mention she loved to top her hotdogs, Julie sent her a case of Slawsa with a handwritten note. Lo and behold on National Hotdog Day, Dylan shared Slawsa with the Today Show audience (7 million viewers).
This is one of my favorite stories. Susan is a home stager. She saw an NBC journalist’s request for a real estate agent in a certain area to film a segment in a home for sale. She had just staged a home there so offered that property. The reporter quickly changed the story from how many homes the agent had sold to how homes the home stager had staged to show how the market was booming in that area.
Lizzy Conroy, a real estate agent used the calendar to pitch a great segment idea, Do Sellers Have to Disclose a Death in the Home or if its a Haunted House? She did a great job wearing a witch’s hat and really positioned herself as the expert in the media.
Ashleigh is a real estate agent who started pitching local newsworthy stories to her local NBC station. Her first pitch was regarding The Amazon Effect when Amazon announced it’s HQ2 in her area. Then, she pitched a follow up story of what happened in Seattle after Amazon went there and landed this segment. The reporter sent her an email that said she had “perfected the pitch.” Imagine when Ashleigh works with sellers or buyers in the area where Amazon is locating, she is positioned as THE expert in the area.
Jodi Harris of ZippedMe invented a product. Instead of pitching the product on her local CBS station, she pitched a hometown hero story because she hired women who left abusive relationships or college students paying their way through school to make her products. This segment was so good, she could use it on her website as an informercial of her product.
Dr. Diva Nagula
Dr. Diva Nagula was featured on a radio tour across the U.S. discussing the cancer death rate seeing it’s largest one year drop. He is the author of From Doctor to Patient that chronicles his Stage 4 cancer diagnosis and his road to recovery. He used his expertise as a doctor and a cancer survivor to be the ideal guest. Hear the interview here.
Dr. Jonelle Anamelechi
Dr. Jonelle Anamelechi is a Pediatric Dentist. She pitched a story to the #1 drive talk radio (where parents are listening) about kids being home with virtual school and not having healthy lunches provided. She gave tips on how to eat healthy for both bodies and teeth. Her pitch was timely, “back to school” in September.
Dr. Sandor Kulin
Dr. Sandor Kulin was on stations across the country discussing viruses and the resurgence of Measles. Being featured on so many different programs positions him as an expert in the medical field.
Laura of Keller Williams
Laura of Keller Williams “newsjacked” the last presidential election. She lives in the town where Lydia Taft cast the first woman vote for president. This was when Hilary Clinton was the first ever woman to run for president. She had a holiday created in her town, Lydia Taft Day, and held an essay contest for high school students. Imagine when these parents (potential buyers and sellers) hear about a real estate agent who did all of this great stuff for their town and the kids? Here she is promoting it on WBZ Radio in Boston.
Cedric Stewart, a Realtor was featured in Realtor.com over 30 times in three months and then landed this article in Women’s Health Magazine (circulation over 2M) that discussed how a Realtor can help lessen the stress of selling a home. He used these media placements to repeatedly win listings.
Alison Henderson is a body language expert. In these times of COVID she is using her expertise on how to communicate with a mask on. AARP Magazine is THE #1 most circulated publication in the United States and this article exposed her business to 30+ million people.
Shari Jaeger Goodwin
Shari Jaeger Goodwin is a business coach. She pitched this story of her CEO coaching program that she runs with her horses to the local business section of her newspaper and landed on the front page. Imagine the credibility to her local business CEO’s. She then took this story and pitched FOX to come to her farm and film a segment.
Our results speak for themselves
Steve Harvey Show
My very first television appearance was on the Steve Harvey Show. It was amazing! I won his Top Inventor competition and won the grand prize of $20,000. Then, Diana Ross wore my product when she sang for President Obama. Watch an update about it here
How did I land on the Steve Harvey Show? I responded to Help A Reporter Out.
Once I found out when the Steve Harvey Show was airing, I reached out to my local NBC affiliate and pitched this segment showing my products the hour before the Steve Harvey Show aired. They loved it and had me on.
Good Day DC on Fox
Building relationships is crucial to landing in the media. I got a call from Good Day DC on FOX to decorate the anchor’s medical boot on-air after she broke her foot. It was another anchor from FOX who I had done segments with (and provided value to by sending her other guests and segment ideas, remaining front of mind) who told the producer to reach out to me.
"Laura's Likes" on Fox
I was on a local segment of FOX called, “Laura’s Likes” where we featured CastMedic Designs for National Healthy Foot Month (this was my pitch – a non-traditional holiday). Then, the anchor was offered a 30 minute syndicated show, The Next Great Thing, and asked if I would be the featured inventor sharing how you take an idea from napkin to store shelves.
Small Business Radio
Today Show Sirius XM
The Washington Post
After repeated pitches to the Washington Post, this reporter finally saw my story and was interested in covering it. Persistence and repeated pitching with new story ideas paid off.
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