Publicity Plan

Publicity Plan

“Be newsworthy.”Christina Daves (00:26-00:27)How can you use newsjacking as part of your marketing? How can you promote yourself as a media expert in your industry during this pandemic?In this week’s episode, you will learn about: What’s the strategic publicity plan...
The Four Seasons of Publicity

The Four Seasons of Publicity

When thinking about landing publicity, it should not be a “one and done” approach for your business. In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Media exposure is a game-changer for...
Public Relations Case Study

Public Relations Case Study

“It’s possible to produce billions of views from free publicity.”Christina Daves (00:13-00:21)Have you always wanted to gain media exposure so you can provide value to your target audience? In this week’s episode, Christina Daves talks about a public relations...