The 2024 Olympics in Paris has begun, and with it comes a golden opportunity for businesses to align their stories with one of the most-watched global events. Whether you're a small business owner, a marketer, or a PR professional, the excitement and visibility of the...
Here you go! I've put together 31 tips to pitch the media! It's a month's worth of tips and tools to make it easy for you to just start implementing. No more excuses! Use this list to make 2023 the year you go from Established to Known™ 1. Identify your target media...
https://youtu.be/lmuF3_0jegM Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you're notified of new videos by clicking HERE. Elon Musk, Twitter and PR We had some huge news this week with Elon Musk buying Twitter. What does that have to do...
https://www.youtube.com/watch?v=ofOMmAaE_0Y Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you're notified of new videos by clicking HERE. When I first started handling my own PR, I did it all wrong. What did I know? What I was doing...
Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Her career has spanned every...
Watch this Week's PR Tip: I love to share tips on what I call the basics of PR, Public Relations 101. This post is all about personalizing the pitch. Many people think the press release is the way to go. I actually recommend, most of the time, NOT to send a...
If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. You really have to be prepared for anything. When my clients land media interviews, we always do media training beforehand. I go over questions that could be asked. Specifically for television,
We’ve seen many great storytellers that completely captured our hearts, whether it’s a great movie or something that we read somewhere when someone’s trying to get their message across. It’s a powerful tool that we can use to engage with a massive audience regardless of the platform we use. The question is, what’s the best way to tell your story?
How can you use newsjacking as part of your marketing? How can you promote yourself as a media expert in your industry during this pandemic?
In this week’s episode, you will learn about: What’s the strategic publicity plan that works for 2020?
When thinking about landing publicity, it should not be a “one and done” approach for your business. In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Media exposure is a game-changer for a business. Not only does it give you massive visibility, it also positions you as the expert in your industry. Understanding what happens in the media throughout the year will help you lay this out and allow you to have better opportunity for success when pitching the media.