![Public Relations 101 – Personalize the Pitch]( "Public Relations 101 – Personalize the Pitch")
by Christina Daves | Nov 12, 2020 | Publicity Tools
Watch this Week’s PR Tip: I love to share tips on what I call the basics of PR, Public Relations 101. This post is all about personalizing the pitch. Many people think the press release is the way to go. I actually recommend, most of the time, NOT to send...
![You Land the Interview and Then… the Unexpected Happens]( "You Land the Interview and Then… the Unexpected Happens")
by Christina Daves | Jul 15, 2020 | Publicity Tools
If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. You really have to be prepared for anything. When my clients land media interviews, we always do media training beforehand. I go over questions that...
![Effective Storytelling with Cindy Ashton]( "Effective Storytelling with Cindy Ashton")
by Christina Daves | Jun 16, 2020 | Publicity Tools
“99% of people watching are not in business for money.”Christina Daves (01:09-01:13)We’ve seen many great storytellers that completely captured our hearts, whether it’s a great movie or something that we read somewhere when someone’s trying to get...
![Publicity Plan]( "Publicity Plan")
by Christina Daves | May 25, 2020 | Publicity Tools
“Be newsworthy.”Christina Daves (00:26-00:27)How can you use newsjacking as part of your marketing? How can you promote yourself as a media expert in your industry during this pandemic?In this week’s episode, you will learn about: What’s the strategic publicity plan...
![The Four Seasons of Publicity]( "The Four Seasons of Publicity")
by Christina Daves | May 13, 2020 | Publicity Tools
When thinking about landing publicity, it should not be a “one and done” approach for your business. In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Media exposure is a game-changer for...
![Public Relations Case Study]( "Public Relations Case Study")
by Christina Daves | May 5, 2020 | Publicity Tools
“It’s possible to produce billions of views from free publicity.”Christina Daves (00:13-00:21)Have you always wanted to gain media exposure so you can provide value to your target audience? In this week’s episode, Christina Daves talks about a public relations...
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