Publicity Tools – Christina Daves

The Four Seasons of Publicity

by Christina Daves | May 13, 2020 | Publicity Tools

When thinking about landing publicity, it should not be a “one and done” approach for your business. In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Media exposure is a game-changer for a business. Not only does it give you massive visibility, it also positions you as the expert in your industry. Understanding what happens in the media throughout the year will help you lay this out and allow you to have better opportunity for success when pitching the media.

Public Relations Case Study

by Christina Daves | May 5, 2020 | Publicity Tools

Have you always wanted to gain media exposure so you can provide value to your target audience? In this week’s episode, Christina Daves talks about public relations case study during COVID-19.

What the Media is Looking for During This Pandemic

by Christina Daves | Apr 28, 2020 | Publicity Tools

Here’s an interesting question for you. What is the media looking for during this pandemic? We usually think that they’re only after those people who are working in the health care industry. But that’s not the case because there’s so much more that we can do during this pandemic.

Establish yourself as an industry expert

by Christina Daves | Apr 21, 2020 | Publicity Tools

Are you waiting for this pandemic to end before you relaunch your business?

The answer should be NO. You can use a proven and tested formula that will help with your publicity even during the Coronavirus crisis.

In this episode, we will find out more about public relations management, and the techniques you can use during this COVID-19 outbreak.

PR Strategies for Real Estate Agents to Use NOW

by Christina Daves | Apr 15, 2020 | Publicity Tools

In this video I share five strategies for Real Estate Agents to be using right now, in the age of Coronavirus, to gain exposure, stay in front of potential buyers and sellers and pitch stories the media will love. Now is the time to gain visibility, stay in front of your network, and grow your business.

Effective PR and Marketing When Working from Home

by Christina Daves | Apr 7, 2020 | Publicity Tools

How are you taking advantage of video and marketing that can serve as the voice of your brand? In this week’s episode, I talk about effective public relations and marketing while working from home.

Newsjacking with David Meerman Scott

by Christina Daves | Mar 31, 2020 | Publicity Tools

Every news story breaks in a typical bell-shaped curve. When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your expertise, and that’s your moment to jump in there. In this week’s episode, Christina Daves welcomes her special guest to talk about newsjacking.

Getting Publicity in The Age of Coronavirus

by Christina Daves | Mar 26, 2020 | Publicity Tools

“What Can You Niche Down To Help People In This Age Of Coronavirus?”

Watch the full YouTube video >> HERE

The coronavirus (COVID-19) continues to disrupt many people’s lives. However, there are many opportunities where you can get media coverage and share your knowledge with the world. This week, Christina Daves talks about getting publicity in the age of the Coronavirus.

Public Relations Review

by Christina Daves | Mar 24, 2020 | Publicity Tools

Now is the time to up-level your marketing plan by adding in free publicity. What we know for sure is that the more visibility you get, more potential customers and clients can learn about you and that means more business for you and ultimately more revenue and profits. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people.

Importance of PR in Today’s Uncertain World

by Christina Daves | Mar 21, 2020 | Publicity Tools

In this crazy time that we are suddenly thrust into, I want to share the importance of PR and what your role can and should be. You have expertise in a subject matter. We all do. Right now, every single industry is being affected by Covid-19 (coronavirus). From imports to supply chain to product distribution to service industries (travel, hospitality, legal, financial, etc.) to retail to small business, big business, even Wall Street.