The Four Seasons of Publicity

The Four Seasons of Publicity

When thinking about landing publicity, it should not be a “one and done” approach for your business. In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Media exposure is a game-changer for a business. Not only does it give you massive visibility, it also positions you as the expert in your industry. Understanding what happens in the media throughout the year will help you lay this out and allow you to have better opportunity for success when pitching the media.

Establish yourself as an industry expert

Establish yourself as an industry expert

Are you waiting for this pandemic to end before you relaunch your business?

The answer should be NO. You can use a proven and tested formula that will help with your publicity even during the Coronavirus crisis.

In this episode, we will find out more about public relations management, and the techniques you can use during this COVID-19 outbreak.

PR Strategies for Real Estate Agents to Use NOW

PR Strategies for Real Estate Agents to Use NOW

In this video I share five strategies for Real Estate Agents to be using right now, in the age of Coronavirus, to gain exposure, stay in front of potential buyers and sellers and pitch stories the media will love. Now is the time to gain visibility, stay in front of your network, and grow your business.

Newsjacking with David Meerman Scott

Newsjacking with David Meerman Scott

Every news story breaks in a typical bell-shaped curve. When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your expertise, and that’s your moment to jump in there. In this week’s episode, Christina Daves welcomes her special guest to talk about newsjacking.

Getting Publicity in The Age of Coronavirus

Getting Publicity in The Age of Coronavirus

“What Can You Niche Down To Help People In This Age Of Coronavirus?”

Watch the full YouTube video >> HERE

The coronavirus (COVID-19) continues to disrupt many people’s lives. However, there are many opportunities where you can get media coverage and share your knowledge with the world. This week, Christina Daves talks about getting publicity in the age of the Coronavirus.

Public Relations Review

Public Relations Review

Now is the time to up-level your marketing plan by adding in free publicity. What we know for sure is that the more visibility you get, more potential customers and clients can learn about you and that means more business for you and ultimately more revenue and profits. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people.

Importance of PR in Today’s Uncertain World

Importance of PR in Today’s Uncertain World

In this crazy time that we are suddenly thrust into, I want to share the importance of PR and what your role can and should be. You have expertise in a subject matter. We all do. Right now, every single industry is being affected by Covid-19 (coronavirus). From imports to supply chain to product distribution to service industries (travel, hospitality, legal, financial, etc.) to retail to small business, big business, even Wall Street.