Hot Off the Press – Recent Blogs
Align Your Business with the Super Bowl
Align your Business with the Super Bowl? What? Is she serious? YES!!! The Super Bowl... ads. Super Bowl ads costs millions to air and some cost millions to produce. You can take advantage of the theme of a Super Bowl ad to pitch the media. If there is an ad that has a...
Examples of Media Pitches in 2021
Examples of Media Pitches in 2021 Let's start 2021 off with a media BANG! Here are examples of media pitches for the start of the year. Lots of new things are going on in 2021 and new is what is ‘new’sworthy and what the media wants. One of the easiest things to pitch...
Media Kit
Do you need a media kit? One of the questions I hear a lot is, "Do I need a media kit?" And the answer is a resounding, YES! You want to make it easy for a journalist to use you as an expert. By having a media kit on your website (back in the day we would mail...
Virtual Interview
Virtual Interview The virtual interview is now the norm in 2021. Even if Covid does go away, people have gotten used to this way of life. I will be curious to see if news stations bring all of their guests back in the studio. They are saving a lot of money by not...
Take Action as Your Own PR Specialist
Take Action as Your Own PR Specialist Happy New Year!!! As good as 2020 was for business... it couldn't end soon enough. We had virtual school, a virtual graduation, and now a child living at home working virtually. This IS our new normal and it will stay this way for...
TV Makeup PR Tip: Tips for Looking Great on Camera
Free Makeup PR: Tips for Looking Great on Camera This week's tip is to help you look great on camera! We've got free PR makeup PR Tips. Besides learning how to speak in soundbites, which is vital for being on television, the next most important thing to consider is...
Success Story – PR CASE STUDY – Amazon Effect
https://www.youtube.com/watch?v=cipYsPecgU8&list=PLzOlH_pof1QenzJBiRWxZu5qZrHLvX_bs&index=8 Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Amazon Effect...
FREE PR – Start Local
FREE PR: Start Local Getting free PR gives you massive visibility for your business. "Free" is the key word here too. You aren't paying for advertising (which is fine and could likely should be part of your marketing budget) but you are getting what we call editorial...
Success Story – PR Case Study – How to Be on TV Shows
How to Be on TV Shows: Want to be on TV Shows? Pitch a good story that is valuable to an audience and pitch it to the right person. That is the simple formula for media success: I call it my Get PR Famous Formula: be newsworthy, create a great hook, and find the right...
The Digital Interview
Watch this Week's PR Tip: https://youtu.be/LfPXvf14nJY What is a Digital Interview? Since COVID, the digital interview is a way of life. "Zoom" is a word used in our daily lives. The same holds true for the media digital interview. The television stations have been...
Success Story – PR Case Study – Real Estate Marketing – Do You Have to Disclose a Death in the House Before Selling?
Public Relations Example: Are you interested in real estate media marketing... in other words, do you want to land in print or on television sharing your real estate expertise? See how this real estate agent landed on her local CBS television affiliate by pitching a...
Success Story – PR Case Study – How to Simplify Your Life
Public Relations Example PR Client: Kay Bransford, Professional Financial Advocate and Owner, MemoryBanc Successful PR Topic: Organizing financial and medical records for aging parents or loved ones. Why is this PR story relevant: Aging parents are the fastest growing...
How to be on a TV Show
Watch this Week's PR Tip: Do you ever wonder how to be on tv shows? I am super passionate about this because there is no better way to get in front of thousands, hundreds of thousands, even millions of potential clients or customers then by being on television. I've...
Public Relations 101 – Personalize the Pitch
Watch this Week's PR Tip: I love to share tips on what I call the basics of PR, Public Relations 101. This post is all about personalizing the pitch. Many people think the press release is the way to go. I actually recommend, most of the time, NOT to send a...
Public Relations and Advertising
Both Public Relations and Advertising are important for business. PR is incredibly vital and can actually be more valuable than advertising. Advertising is something you pay for and you get to dictate the message. Publicity is free. They call it earned media and it’s basically third party credibility. It is someone else telling the world how great you are.
Any Publicity is Good Publicity
Is the old adage true that any publicity is good publicity? I say, “YES!!!” Let’s keep this in perspective though… if you’re company has done something terrible or the CEO has been arrested, that’s different from what I’m discussing here. What I mean is that just because someone doesn’t agree with you or someone has a differing opinion, doesn’t mean that everyone will feel that way. You could find people who disagree with the journalist and actually agree with you.
Public Relations Skills – The Follow Up
PUBLIC RELATIONS SKILLS THE FOLLOW UP One of the most important public relations skills you can learn is the follow up. With all of the content we’ve provided, you might be getting really good at coming up with great pitching ideas. Basically, it’s following...
Public Relations 101 – How Can You Help?
Watch this Week's PR Tip: Public Relations 101 Building relationships with the media is the basics of PR… let’s call it Public Relations 101. You pitch, consistently, and you land media. You provide value to journalists and this starts to build that relationship. Just...