Hot Off the Press – Recent Blogs
PR Myth #5 – PR is Only for Celebrities
There’s only one Kardashian family and they aren’t the only people in the media, right? It’s important to realize that PR is not only for celebrities. That’s another myth I want to bash. Yes, we see Hollywood celebrities in the media a lot because Celebrity Sells. You can attach yourself to a celebrity (without any real connection) and land in the press that way. Here’s a video I did on that:
Summer Entertaining Must Haves
Summer is here. Covid is slowing down so we're starting to entertain again and doing outside makes everyone feel more comfortable. I'm poolside today on Good Morning Washington with my summer entertaining favorites. I love entertaining by the pool and these are...
PR Myth #4 – Size Doesn’t Matter
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you're notified of new videos by clicking HERE. https://youtu.be/UNWFSg0Upz4 I work with so many people who only care about the size of the audience. They want national media exposure: Good...
PR Myth #3 – PR Generates Sales
https://youtu.be/_T-2Wx4cN6E Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you're notified of new videos by clicking HERE. I'm still debunking PR Myths and this week is PR Myth #3 which is that PR generates sales. Publicity gets you...
Kid Inventions
In honor of Kid Inventor Day, I had the pleasure of showcasing amazing products invented by kids on Good Morning Washington. Basketball is super fun but when you're little, where do you put your hands? Check out this ball that has the handprints on the ball to help...
PR Myth #2
https://www.youtube.com/watch?v=gynklXN7fF4 Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you're notified of new videos by clicking HERE. I'm on a mission to debunk PR myths. I'm not sure how many I'll have but you can see PR Myth #1...
PR Myths
https://www.youtube.com/watch?v=PjNqjHfw9-4 Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you're notified of new videos by clicking HERE. I"m starting a little series on PR Myths because I keep hearing things that just aren't right. PR...
Tailgating Must Haves
Welcome to the 3rd annual Tailgating Segment I've hosted on Good Morning Washington. If you've followed me, you know I love to tailgate and we actually call ourselves, VTsBestTailgate (Virginia Tech). In this segment, I share some of my favorites: You can't do...
Quick Fixes Around the House
We're all busy so finding things to help with cleaning and repairs is super important. In this segment on Good Morning Washington, I bring in some of my favorites. I've never been one to get down on my hands and knees and scrub baseboards. That's why I love using...
Must Have Kitchen Gadgets
In this segment on Good Morning Washington on Try it Tuesday, I share six cutting-edge, must-have kitchen gadgets. From cooking eggs, to easily opening jars, to easy ways to eat healthy. You won’t believe what I make in a toaster at the end. How often have you tried...
What to Pitch the Media in May
https://youtu.be/Ugj5hM_Nnl0 Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you're notified of new videos by clicking HERE. I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give...
Pitch Around Elon Musk and Twitter
https://youtu.be/lmuF3_0jegM Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you're notified of new videos by clicking HERE. Elon Musk, Twitter and PR We had some huge news this week with Elon Musk buying Twitter. What does that have to do...
Video Strategy Plan
https://www.youtube.com/watch?v=m-nyVq9GG-g Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you're notified of new videos by clicking HERE. If you aren't doing video yet, it's really important to start. According to Tech Jury: Video is the...
Must Have Kitchen Gadgets
I love to entertain but I'm busy so I'm always on the lookout for things to make life in the kitchen or entertaining easier. One of my favorite brands is OXO. They have it figured out when it comes to making food prep easy. In this segment, I featured their corn...
What to Pitch the Media in Spring
https://www.youtube.com/watch?v=uXiWXcSyL8g Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you're notified of new videos by clicking HERE. Happy Spring!!! Although it's still cold where I am, NOW is the time to start pitching the...
Advertising vs Publicity
https://www.youtube.com/watch?v=LUb7YiGZXlE Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you're notified of new videos by clicking HERE. It's the age-old question... what is more impactful to a business - advertising or publicity?...
How to Get in Magazines
https://www.youtube.com/watch?v=ofOMmAaE_0Y Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you're notified of new videos by clicking HERE. When I first started handling my own PR, I did it all wrong. What did I know? What I was doing...