Hot Off the Press – Recent Blogs
You Land the Interview and Then… the Unexpected Happens
If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. You really have to be prepared for anything. When my clients land media interviews, we always do media training beforehand. I go over questions that could be asked. Specifically for television,
Start Your Own Show
Do you have a ton of content already online and/or in your brain? Ever wonder what to do with it all? You might want to consider starting your own show. You can create a podcast, either audio, video, or many people are doing both. Record your show on video and export the audio and upload that to a podcast platform.
Using Media to Attract Clients
When my clients land in the media, one of the first things they ask me is , “Now what?”
Media provides so much credibility for an expert – but it’s up to you, as that expert, to use the media appearance to your advantage. The first thing you want to do, of course, is to put it everywhere – your website, post on LinkedIn and all other active social media platforms,
What Inspires You?
The media loves passion. Dig deep and uncover what inspires you. When I invented CastMedic Designs, I was so excited. I can’t tell you how much media coverage I landed because journalists loved my passion about the product. One of my most successful media hits was a trade publication called, Lower Extremity Today. It goes out to tens of thousands of podiatrists – my target market.
Effective Storytelling with Cindy Ashton
We’ve seen many great storytellers that completely captured our hearts, whether it’s a great movie or something that we read somewhere when someone’s trying to get their message across. It’s a powerful tool that we can use to engage with a massive audience regardless of the platform we use. The question is, what’s the best way to tell your story?
What’s Your Why?
One of the most impactful business books I’ve ever read was Simon Sinek’s, Start with Why. He makes you look inside as to what your why is (the purpose), not your how (the process) or your what (the product ). Why does your company exist? And why should people care? What makes you do what you do?
Getting Publicity in Today’s Climate
In the blink of an eye our news climate changed again. We went from months of COVID related stories – and an all consuming cycle of only coronavirus stories to the horrible events that lead to the tragic death of George Floyd in Minnesota and the resulting protests and riots.
PR Through Podcasts
Podcasts are one of the easiest ways to get massive visibility for your business. I feel that people often discount the podcast but if you do your research and are a guest on a show whose listeners are your target market, it’s a game changer. Even if the show only has 1000 downloads a month, imagine it’s 1,000 of your ideal customer.
Publicity Plan
How can you use newsjacking as part of your marketing? How can you promote yourself as a media expert in your industry during this pandemic?
In this week’s episode, you will learn about: What’s the strategic publicity plan that works for 2020?
Tracking Media Pitches
Having a media pitching tracking system in place is super important for your success. Knowing who you pitched, when, and what the response was will help you in the future in learning what types of pitches resonate with the media.
How to Pitch the Media
How do you pitch the media? You write them a pitch they can actually use. Most news is written on an 8th grade level. This is so everyone watching can understand, even rushed or distracted. When it’s easy to follow, you are more likely to keep someone’s attention.
The Four Seasons of Publicity
When thinking about landing publicity, it should not be a “one and done” approach for your business. In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Media exposure is a game-changer for a business. Not only does it give you massive visibility, it also positions you as the expert in your industry. Understanding what happens in the media throughout the year will help you lay this out and allow you to have better opportunity for success when pitching the media.
Doing a TV Interview From Home
Television stations are still hosting interviews with experts who are home. It’s important that you make good TV by knowing how to have a nice set up and good lighting. In this week’s Free Publicity Friday PR Tip, I show you how I’ve set up my living room for the interviews I’ve been doing. In fact, on the last one I did, the reporter said “Wow! This looks great. You’ve obviously done these before.”
Public Relations Case Study
Have you always wanted to gain media exposure so you can provide value to your target audience? In this week’s episode, Christina Daves talks about public relations case study during COVID-19.
How to Get Publicity After Re-Opening
Things are changing on a daily basis and states are starting to reopen. It’s a gradual process and unique everywhere. We are now entering a new PR cycle of what happens after re-opening? What does it mean for your industry in your state? And on a whole, industry-wide? We are certainly facing a new “normal” in every industry and this is your opportunity to land media coverage discussing what that is.
What the Media is Looking for During This Pandemic
Here’s an interesting question for you. What is the media looking for during this pandemic? We usually think that they’re only after those people who are working in the health care industry. But that’s not the case because there’s so much more that we can do during this pandemic.
How to Stand Out with the Media
Journalists are pitched…. a lot…. so it’s up to you to stand out. How do you make them want to use you? Do something outside of the ordinary. Don’t pitch what everyone else is pitching. Be unique. Be different.
You are an expert in your industry. Use that expertise, not to pitch a story around your expertise but pitch something going on in the world that you can then position yourself as the expert to talk about it.
Establish yourself as an industry expert
Are you waiting for this pandemic to end before you relaunch your business?
The answer should be NO. You can use a proven and tested formula that will help with your publicity even during the Coronavirus crisis.
In this episode, we will find out more about public relations management, and the techniques you can use during this COVID-19 outbreak.