Hot Off the Press – Recent Blogs
PR Through Podcasts
Podcasts are one of the easiest ways to get massive visibility for your business. I feel that people often discount the podcast but if you do your research and are a guest on a show whose listeners are your target market, it’s a game changer. Even if the show only has 1000 downloads a month, imagine it’s 1,000 of your ideal customer.
Publicity Plan
How can you use newsjacking as part of your marketing? How can you promote yourself as a media expert in your industry during this pandemic?
In this week’s episode, you will learn about: What’s the strategic publicity plan that works for 2020?
Tracking Media Pitches
Having a media pitching tracking system in place is super important for your success. Knowing who you pitched, when, and what the response was will help you in the future in learning what types of pitches resonate with the media.
How to Pitch the Media
How do you pitch the media? You write them a pitch they can actually use. Most news is written on an 8th grade level. This is so everyone watching can understand, even rushed or distracted. When it’s easy to follow, you are more likely to keep someone’s attention.
The Four Seasons of Publicity
When thinking about landing publicity, it should not be a “one and done” approach for your business. In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Media exposure is a game-changer for a business. Not only does it give you massive visibility, it also positions you as the expert in your industry. Understanding what happens in the media throughout the year will help you lay this out and allow you to have better opportunity for success when pitching the media.
Doing a TV Interview From Home
Television stations are still hosting interviews with experts who are home. It’s important that you make good TV by knowing how to have a nice set up and good lighting. In this week’s Free Publicity Friday PR Tip, I show you how I’ve set up my living room for the interviews I’ve been doing. In fact, on the last one I did, the reporter said “Wow! This looks great. You’ve obviously done these before.”
Public Relations Case Study
Have you always wanted to gain media exposure so you can provide value to your target audience? In this week’s episode, Christina Daves talks about public relations case study during COVID-19.
How to Get Publicity After Re-Opening
Things are changing on a daily basis and states are starting to reopen. It’s a gradual process and unique everywhere. We are now entering a new PR cycle of what happens after re-opening? What does it mean for your industry in your state? And on a whole, industry-wide? We are certainly facing a new “normal” in every industry and this is your opportunity to land media coverage discussing what that is.
What the Media is Looking for During This Pandemic
Here’s an interesting question for you. What is the media looking for during this pandemic? We usually think that they’re only after those people who are working in the health care industry. But that’s not the case because there’s so much more that we can do during this pandemic.
How to Stand Out with the Media
Journalists are pitched…. a lot…. so it’s up to you to stand out. How do you make them want to use you? Do something outside of the ordinary. Don’t pitch what everyone else is pitching. Be unique. Be different.
You are an expert in your industry. Use that expertise, not to pitch a story around your expertise but pitch something going on in the world that you can then position yourself as the expert to talk about it.
Establish yourself as an industry expert
Are you waiting for this pandemic to end before you relaunch your business?
The answer should be NO. You can use a proven and tested formula that will help with your publicity even during the Coronavirus crisis.
In this episode, we will find out more about public relations management, and the techniques you can use during this COVID-19 outbreak.
What’s Your Story?
You can actually be your own public relations manager just by honing in on your story. Everyone has a story to tell. What’s yours? That’s what the media is looking for – what’s your story? It could be a rags to riches. It could be David vs. Goliath. It’s important for you to formulate your “why” and why you do what you do.
PR Strategies for Real Estate Agents to Use NOW
In this video I share five strategies for Real Estate Agents to be using right now, in the age of Coronavirus, to gain exposure, stay in front of potential buyers and sellers and pitch stories the media will love. Now is the time to gain visibility, stay in front of your network, and grow your business.
What makes a media story relevant?
The media wants to cover stories that are relevant to the current climate. That could be related to seasonality, holidays, and trending stories. Right now what is relevant is COVID-19. The majority of mainstream news stories are related to that right now.
Effective PR and Marketing When Working from Home
How are you taking advantage of video and marketing that can serve as the voice of your brand? In this week’s episode, I talk about effective public relations and marketing while working from home.
Doing a TV Segment From Home
Hey everybody. It’s Christina Daves with PR for Anyone. I want to share what I just did. Because now we’re in this really unique time where in order for us to provide value to the media, we’re doing it from home. So I just filmed a segment for ABC 7 and I tried to stage it pretty well for them.
Newsjacking with David Meerman Scott
Every news story breaks in a typical bell-shaped curve. When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your expertise, and that’s your moment to jump in there. In this week’s episode, Christina Daves welcomes her special guest to talk about newsjacking.
Free Publicity Friday – Create a Drip Campaign
Hi everybody! It’s Christina Daves with this week’s Get Famous Friday PR Tip.
This week I want to talk about a drip campaign. Do you have a drip campaign so you are staying in front of your ideal journalist every single month? It’s really important that you put something together