PR Through Podcasts

Podcasts are one of the easiest ways to get massive visibility for your business. I feel that people often discount the podcast but if you do your research and are a guest on a show whose listeners are your target market, it’s a game changer. Even if the show only has 1000 downloads a month, imagine it’s 1,000 of your ideal customer.

It’s important to do your homework and find podcasts where your ideal customer is. This is the best value of your time to make sure the podcast will benefit you. The next thing I recommend is to see what topics they have already covered and where you can fill in. Make it easy for the podcast host to say “yes.”

Nowadays there are also video podcasts which is great because it allows people to really see you and get to know you. Podcasts have become one of the hottest marketing vehicles! It’s a great way to get your message out to a big audience.

Lastly, make it worth your while to be a guest and make sure you have a “freebie” available for the listeners. Create an opt-in system that allows you to give something away in exchange for a name and email address. This way you make sure that you grow your list with potential customers and are able to stay connected with them.

If you like this week’s tip, make sure you join the PR Challenge at It lasts 10 days and takes you about 10 minutes a day. I’ll take you through the entire process of how to land exposure for your business.


Hi everybody. Welcome to this week’s Get Famous Friday PR Tip. This week

I want to talk some more about podcasts. I’ve talked about podcasts before but podcasts continue to become the hottest thing there is right now. It is a great way for you to get exposure for your business. So do some research about podcasts. Find out the hottest podcast in your market, where you could fit in or who your ideal customer is. That’s where you want to be. And then I want you to research what kinds of topics they’ve already covered, especially in your space, and then pitch something that you can fit in.

Remember these podcast hosts, they are constant, probably once a week at least once every two weeks if not more than that, and you now have video podcasts, audio podcasts. So the opportunity is growing and growing and growing so please put podcasts in your mix. It’s also a great way to get practice when you do land on television or places like that. You have had some experience with doing interviews about your subject matter.

So that is this week’s Get Famous Friday PR Tip. If you haven’t done so yet, please join us in the Challenge. There’s no cost to join. It is at, and I will challenge you every day for 10 days to do things that will increase your visibility of either you and/or your business. So please join us in the Challenge. And I will see you there and then I’ll see you in the media.