Hot Off the Press – Recent Blogs
Success Story – How to get your product on TV
https://www.youtube.com/watch?v=UFrV9rf4RFg&list=PLzOlH_pof1QenzJBiRWxZu5qZrHLvX_bs&index=22&t=2s Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you're notified of new videos by clicking HERE. How to Be on TV Shows: If you...
Success Story – Getting on Local Television
How to Be on TV Shows: Want to get on local television? Think of a story that is relevant to your local community and also what is happening in the world right now. Use your position within your local community along with the expertise you have within your industry...
What to Pitch This Summer
Do you not pitch the media because you just don't know what or how? Are you wondering what in the world you should be pitching the media right now? It's June so you should be thinking summer story ideas. This pertains to your local media outlets of radio, TV, and...
Success Story – Should I Sell My House During Covid
https://www.youtube.com/watch?v=ghrCNPTPV-Y&list=PLzOlH_pof1QenzJBiRWxZu5qZrHLvX_bs&index=13 Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. How to Be on TV...
Pitch Your Graduation Stories
Now is the time to share your expertise with 2021 graduates - both high school and college. Every single business person has advice related to their industry that they can share with a graduate. Whether it's an accountant, financial planner, wealth advisor, or tax...
Re-pitch stories with a new angle
New Perspective on Old Stories Just because a story has bee covered in the media, doesn't mean you can't reuse it. You just need a new perspective on the old story. Have you ever seen someone quoted in an article or interviewed on television or radio and thought,...
Evergreen Pitch Ideas
The easiest way to land media is to use what we call newsjacking. That's when you take what's trending in the news right now and you insert yourself as an expert and you pitch the already trending news story. The media is always looking for new angles on a hot...
Pitch Back to School Stories Now
Wait, what? Back-to-school s months away! We haven't even finished this school year or graduated any seniors. HOW can the media be thinking about back-to-school already? It's true! National publications close at least four months in advance. That means their stories...
My Favorite Resource: Google
Let Google Do the Work! Google truly is the greatest invention ever! We really take for granted what it can do for our businesses. Did you know that Google is actually a question search engine? So basically you can ask Google to do the work for you. Just ask Google...
Success Story – PR Case Study – Exposure Through Media
https://www.youtube.com/watch?v=GstSpUQ0BiU&list=PLzOlH_pof1QenzJBiRWxZu5qZrHLvX_bs&index=9 Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Exposure Through...
Create Your Media Reel
Create Your Sizzle Reel If you have as few as one or two media appearances under your belt, it's time to create your sizzle reel. A sizzle reel is a video clip highlighting you being in the media. By having this it provides instant credibility and shows the media that...
Success Story – PR Case Study – Getting on Morning Television
https://www.youtube.com/watch?v=RhNb72q2vME&list=PLzOlH_pof1QenzJBiRWxZu5qZrHLvX_bs&index=11 Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. How to Be on TV...
Captivate and Cash In Live
This week I'm using Free Publicity Friday to share our live PR event, Captivate and Cash In Live that is both an in-person and virtual live event. I keep seeing people working so hard to get seen and heard. NOW is the time to have it happen! That being said, as an...
Pitch summer stories now
It's so hard to think about pitching the media now for stories that will be relevant in June, July and August but that's what national publications are looking for. It's time to pitch your summer stories now. You have to think ahead. I learned this the hard way when I...
How Social Media Can Get You Found by Traditional Media
Use Social Media to Land in the Media Did you know you can use social media to get found by traditional media? I know that social media can be daunting and trying to post regularly can feel like a full time job with no paycheck. But knowing you can kill two birds with...
Pitch the Media and Gain Visibility
One Year Anniversary of COVID shutdown Yesterday marks the one year anniversary since the world was shut down due to Covid. Did you pitch the media and gain visibility? The opportunities have proven to be endless. Journalists are completely accessible. Many are still...
Check Out Clubhouse
Are you on Clubhouse? Clubhouse is the newest, hottest social media platform. Right now it's only available for Apple users but at the rate of its growth, I'm sure Android is right around the corner. It's an invitation only platform which helps with the allure of the...
Pitch Your Story Around the Trends
Don't reinvent the wheel every time you want to pitch the media. Pitch your story around trends! What is going in the world right now? The media needs to cover what people are talking about... that's how they get people to watch/read/listen. By "newsjacking" a story...