Hot Off the Press – Recent Blogs
What’s Your Story?
You can actually be your own public relations manager just by honing in on your story. Everyone has a story to tell. What’s yours? That’s what the media is looking for – what’s your story? It could be a rags to riches. It could be David vs. Goliath. It’s important for you to formulate your “why” and why you do what you do.
PR Strategies for Real Estate Agents to Use NOW
In this video I share five strategies for Real Estate Agents to be using right now, in the age of Coronavirus, to gain exposure, stay in front of potential buyers and sellers and pitch stories the media will love. Now is the time to gain visibility, stay in front of your network, and grow your business.
What makes a media story relevant?
The media wants to cover stories that are relevant to the current climate. That could be related to seasonality, holidays, and trending stories. Right now what is relevant is COVID-19. The majority of mainstream news stories are related to that right now.
Effective PR and Marketing When Working from Home
How are you taking advantage of video and marketing that can serve as the voice of your brand? In this week’s episode, I talk about effective public relations and marketing while working from home.
Doing a TV Segment From Home
Hey everybody. It’s Christina Daves with PR for Anyone. I want to share what I just did. Because now we’re in this really unique time where in order for us to provide value to the media, we’re doing it from home. So I just filmed a segment for ABC 7 and I tried to stage it pretty well for them.
Newsjacking with David Meerman Scott
Every news story breaks in a typical bell-shaped curve. When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your expertise, and that’s your moment to jump in there. In this week’s episode, Christina Daves welcomes her special guest to talk about newsjacking.
Free Publicity Friday – Create a Drip Campaign
Hi everybody! It’s Christina Daves with this week’s Get Famous Friday PR Tip.
This week I want to talk about a drip campaign. Do you have a drip campaign so you are staying in front of your ideal journalist every single month? It’s really important that you put something together
Getting Publicity in The Age of Coronavirus
“What Can You Niche Down To Help People In This Age Of Coronavirus?”
Watch the full YouTube video >> HERE
The coronavirus (COVID-19) continues to disrupt many people’s lives. However, there are many opportunities where you can get media coverage and share your knowledge with the world. This week, Christina Daves talks about getting publicity in the age of the Coronavirus.
Public Relations Review
Now is the time to up-level your marketing plan by adding in free publicity. What we know for sure is that the more visibility you get, more potential customers and clients can learn about you and that means more business for you and ultimately more revenue and profits. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people.
Importance of PR in Today’s Uncertain World
In this crazy time that we are suddenly thrust into, I want to share the importance of PR and what your role can and should be. You have expertise in a subject matter. We all do. Right now, every single industry is being affected by Covid-19 (coronavirus). From imports to supply chain to product distribution to service industries (travel, hospitality, legal, financial, etc.) to retail to small business, big business, even Wall Street.
Baking Hack Products
I love entertaining, cooking, and baking! But I'm always looking for ways to make it easier and love gadgets that help me do that. In today's Good Morning Washington segment, I share some great finds for making baking simpler. Let's start with the Spifter. If you've...
Dorm Essentials and Space Savers
In this Good Morning Washington segment, I dive into last-minute dorm and college apartment space savers. Space is at a premium for college living so check out some of my favorites. You might think the 20-pocket long organizer is just for shoes but wait... there so...
Safety Gadgets to Keep You Safe
In today's Good Morning Washington segment I share Safety Gadgets to protect you and your family. I share 8 different products you can use so there is something for everyone. There are several wearables that include necklaces, bracelets, and rings. These are all...