Hot Off the Press – Recent Blogs
Virtual Interviewer Tips
In this time of new normal, “virtual” seems to be in our everyday language and learning how to do virtual interviews is crucial if you want to start or continue to be a media expert in your field. Interviewing virtually is different than in person. You don’t have...
How to Get Invited Back as a Guest Expert on TV
You’ve only got one shot to make a first impression. You only get one first time at a television station. Don’t blow it! Kindness goes SO far when you are a guest on a program. You’d be shocked to hear about how many people come with a a Prima Donna attitude. Hardworking producers have no time for that!
Write Your WOW Bio!
What’s a WOW Bio? I have all of my clients sit down and do a “brain dump” and give me everything that’s amazing that they’ve done during their life and/or career. This is your opportunity to brag all about you – because it’s really just for you to see and use (for now :)).
Success Story – PR CASE STUDY – Using current events to land in the media
Seniors and Covid – It’s time to change the language and not socially distance, but physically distance.
Client:
Antrina Curry, RN, Chief Chief Caregiving Officer, Caring Hearts With Healing Hands Home Care
Topic:
Caring for seniors/elderly during Covid-19
Why it is relevant:
Do You Check Out When the Media Checks You Out?
Before you work with anyone, what do you do? It’s very likely that you Google that person or company. The same is true for the media. They are very likely going to check you out on Google before they use you as a source or expert in a story. What happens when you Google you? Do you check out? I encourage you to open a private tab in your browser and put your name in and see what comes up. Do you look credible in your industry?
Preparing Media Interview Questions
If you plan on doing regular, consistent media interviews – whether it’s television, radio, podcasts, or print – it’s a good idea to put together a list of potential questions that cover the basics of your business that any interviewer can use. Some hosts prefer not to have set questions but some need them to guide the interview and some will actually use them as a crutch and ask them to you verbatim.
Who Is Your Ideal Client?
Have you ever really sat down and laid out who your dream client is? Until you do this, it’s going to be hard to establish your messaging, your content, and your social media posts.
You need to know everything about their demographic, what they like, what they read, what they watch. As deep as you can go will allow you to really hone in on your message that will attract your dream client.
You Land the Interview and Then… the Unexpected Happens
If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. You really have to be prepared for anything. When my clients land media interviews, we always do media training beforehand. I go over questions that could be asked. Specifically for television,
Start Your Own Show
Do you have a ton of content already online and/or in your brain? Ever wonder what to do with it all? You might want to consider starting your own show. You can create a podcast, either audio, video, or many people are doing both. Record your show on video and export the audio and upload that to a podcast platform.
Using Media to Attract Clients
When my clients land in the media, one of the first things they ask me is , “Now what?”
Media provides so much credibility for an expert – but it’s up to you, as that expert, to use the media appearance to your advantage. The first thing you want to do, of course, is to put it everywhere – your website, post on LinkedIn and all other active social media platforms,
What Inspires You?
The media loves passion. Dig deep and uncover what inspires you. When I invented CastMedic Designs, I was so excited. I can’t tell you how much media coverage I landed because journalists loved my passion about the product. One of my most successful media hits was a trade publication called, Lower Extremity Today. It goes out to tens of thousands of podiatrists – my target market.
Effective Storytelling with Cindy Ashton
We’ve seen many great storytellers that completely captured our hearts, whether it’s a great movie or something that we read somewhere when someone’s trying to get their message across. It’s a powerful tool that we can use to engage with a massive audience regardless of the platform we use. The question is, what’s the best way to tell your story?
What’s Your Why?
One of the most impactful business books I’ve ever read was Simon Sinek’s, Start with Why. He makes you look inside as to what your why is (the purpose), not your how (the process) or your what (the product ). Why does your company exist? And why should people care? What makes you do what you do?
Getting Publicity in Today’s Climate
In the blink of an eye our news climate changed again. We went from months of COVID related stories – and an all consuming cycle of only coronavirus stories to the horrible events that lead to the tragic death of George Floyd in Minnesota and the resulting protests and riots.
PR Through Podcasts
Podcasts are one of the easiest ways to get massive visibility for your business. I feel that people often discount the podcast but if you do your research and are a guest on a show whose listeners are your target market, it’s a game changer. Even if the show only has 1000 downloads a month, imagine it’s 1,000 of your ideal customer.
Publicity Plan
How can you use newsjacking as part of your marketing? How can you promote yourself as a media expert in your industry during this pandemic?
In this week’s episode, you will learn about: What’s the strategic publicity plan that works for 2020?
Tracking Media Pitches
Having a media pitching tracking system in place is super important for your success. Knowing who you pitched, when, and what the response was will help you in the future in learning what types of pitches resonate with the media.
How to Pitch the Media
How do you pitch the media? You write them a pitch they can actually use. Most news is written on an 8th grade level. This is so everyone watching can understand, even rushed or distracted. When it’s easy to follow, you are more likely to keep someone’s attention.