What to Pitch This Summer

What to Pitch This Summer

Do you not pitch the media because you just don’t know what or how? Are you wondering what in the world you should be pitching the media right now? It’s June so you should be thinking summer story ideas. This pertains to your local media outlets of radio,...
Pitch Your Graduation Stories

Pitch Your Graduation Stories

Now is the time to share your expertise with 2021 graduates – both high school and college. Every single business person has advice related to their industry that they can share with a graduate. Whether it’s an accountant, financial planner, wealth...
Re-pitch stories with a new angle

Re-pitch stories with a new angle

New Perspective on Old Stories Just because a story has bee covered in the media, doesn’t mean you can’t reuse it. You just need a new perspective on the old story. Have you ever seen someone quoted in an article or interviewed on television or radio and...
Evergreen Pitch Ideas

Evergreen Pitch Ideas

  The easiest way to land media is to use what we call newsjacking. That’s when you take what’s trending in the news right now and you insert yourself as an expert and you pitch the already trending news story. The media is always looking for new...
Pitch Back to School Stories Now

Pitch Back to School Stories Now

Wait, what? Back-to-school s months away! We haven’t even finished this school year or graduated any seniors. HOW can the media be thinking about back-to-school already? It’s true! National publications close at least four months in advance. That means...
My Favorite Resource: Google

My Favorite Resource: Google

Let Google Do the Work! Google truly is the greatest invention ever! We really take for granted what it can do for our businesses. Did you know that Google is actually a question search engine? So basically you can ask Google to do the work for you. Just ask Google...