December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups. It’s very hard to break into media now. That being said, I have a great hack for anyone to land in the media today!
December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups. It’s very hard to break into media now. That being said, I have a great hack for anyone to land in the media today!
I was watching Good Morning America and saw a story that just resonated with everything I share and write about. The story was about the 20th anniversary of the (my all-time favorite) movie, Sweet Home Alabama and which wedding trends from that all-time classic are still on-trend in 2022.
I was watching Good Morning America and saw a story that just resonated with everything I share and write about. The story was about the 20th anniversary of the (my all-time favorite) movie, Sweet Home Alabama and which wedding trends from that all-time classic are still on-trend in 2022.
It’s almost October. What are you going to pitch the media in October? So much to consider like the season – it’s fall – what happens in your industry in fall? Also, think about what month it is beyond National Breast Cancer Awareness Month. It’s Invisible Disabilities Month, Disabilities in the Workplace Month, National Bullying Prevention Month, National Cookie Month, National Book Month, National Dessert Month, and National Domestic Violence Awareness Month.
You’ve landed in the media. Now what? I hear from people who were on TV and they’re excited and they want it to live on forever. I was on Steve Harvey’s show in 2010 – twelve years ago – and it’s still on the forefront of what i promote.
The majority of my clients are established in their business. They’ve built a product, service or brand and now they are ready to be known. They want to be seen as the go-to expert and sought out and found by potential clients or customers because of who they are what they’ve done. So just paying attention to the news cycle and what is happening in it, can easily allow you to be in the media regularly.
Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think about what value you can bring to kids or parents and this goes from pre-school through college.
People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. Yes, you could be a one-hit wonder with one segment about YOU but why not turn yourself into a media expert and look at the broader topic of what you can cover?
Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. With publicity, someone else is using you and your expertise as the authority and that gives it more credibility.