by Christina Daves | Jul 22, 2021 | Free Publicity Friday
When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. It’s not all about sunshine and roses. And, it’s not about you. When things are good, its... 
by Christina Daves | Jul 14, 2021 | Free Publicity Friday
In business today it’s vital that you share your story. People want to know who they are working with. They want to understand who that person is and why the person does what they do. Sharing your story allows potential clients and customers to relate with you.... 
by Christina Daves | Jun 30, 2021 | Free Publicity Friday
PITCH IDEAS This is going to seem kind of crazy but if you’ve been following me for awhile, you know this. You need to be pitching national publications NOW for stories that will go to print in October. Hard to think that far ahead. That being said, isn’t... 
by Christina Daves | Jun 23, 2021 | Free Publicity Friday
Niching Your Expertise Do you show up as someone who is an expert in your industry? It’s important to position ourself as an expert in your industry. When someone Googles your industry, are you there? When someone Googles you, what do they see? Do they see... 
by Christina Daves | Jun 16, 2021 | Free Publicity Friday
What Are You Doing to Stand Out in Your Industry? If you’re looking for the number one way to stand out from your competitors, then make yourself more captivating. The world is noisy and crowded and it’s important to be recognized in your field. When you...