Is the old adage true that any publicity is good publicity? I say, “YES!!!” Let’s keep this in perspective though… if you’re company has done something terrible or the CEO has been arrested, that’s different from what I’m discussing here. What I mean is that just because someone doesn’t agree with you or someone has a differing opinion, doesn’t mean that everyone will feel that way. You could find people who disagree with the journalist and actually agree with you.
PUBLIC RELATIONS SKILLS THE FOLLOW UP One of the most important public relations skills you can learn is the follow up. With all of the content we’ve provided, you might be getting really good at coming up with great pitching ideas. Basically, it’s following...
Watch this Week's PR Tip: Public Relations 101 Building relationships with the media is the basics of PR… let’s call it Public Relations 101. You pitch, consistently, and you land media. You provide value to journalists and this starts to build that relationship. Just...
Watch this Week's PR Tip: Public Relations Plan When putting together your Public Relations Plan, preparing for the interview should be on your list. Do your homework. For television segments, see how that host does an interview. Listen and pay attention to the types...
Watch this Week's PR Tip: Public Relations Interview In the world of public relations and communications, one big PR tip is to have a list of potential interview questions for the media to ask you about your industry. You should never read the answers but prepared...
Watch this Week's PR Tip: Get on Daytime Talk Shows Here is one of my top tips for landing national media… pitch the national daytime talkshows. Usually, they go on hiatus from May through August and the week after Labor Day is “premier week.” With COVID, however,...
Watch this Week's PR Tip: PR Expert Tip This might seem like such a simple PR Expert Tip but giving a journalist your cell phone number could actually elevate you to the front of the line. Letting a journalist know that a) you’re serious and b) they can reach you...
Watch this Week's PR Tip: Public Relations Plan The very first thing you should consider in your public relations plan is providing value to the journalist. By being a good resource and helping them out, they will use you again and again as a resource. Journalists are...
Watch this Week's PR Tip: How to Get on Local Media The best place to start with PR is to get on local media. Many people aspire for national television but starting local is the best place to get your feet wet. You wouldn’t want to get your first big break on a...
Watch this Week's PR Tip: FREE PR Looking to land free PR? Knowing generic topics that are appealing to the media all the time is the best place to start. We’ve talked about Newsjacking in prior blog posts. That’s where you take what’s going on in the news right now...