Watch this Week’s PR Tip:

Public Relations Plan

When putting together your Public Relations Plan, preparing for the interview should be on your list. Do your homework. For television segments, see how that host does an interview. Listen and pay attention to the types of questions they ask. How do they ask questions. Do they let the guest give long answers? Do they cut the guest short? If it’s a print interview, read what they write. Pay attention how they write stories. Ask if there are any questions they want you to prepare for. The more homework you can do to prepare, the better your interview will be.

And then practice! Make sure you know how to speak in soundbites. What is THE most important point you want to get across to their audience? Be prepared to make sure you can weave that into the interview. The more interviews you do, the better you’ll get at this but especially if you are just starting out, it’s vital that you prepare and practice so you have the best possible interview you can.

When I finally landed a segment on Good Morning Washington, I was so prepared. I had watched previous segments that were similar. I researched my co-host. I practiced my segment and was completely prepared. After we aired, the producer came out and said, “The control room loved you. Come back anytime.” And with that I have been a regular guest for over 2 years. You can’t go wrong by being prepared.

If you want to start landing more interviews or just want to talk about your overall PR presence, let’s set up a call at I’d be happy to see if there is a way I can help and/or just give you something you can takeaway and start implementing, NOW!


Hi everybody. It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week, I encourage you to practice, practice, practice. Whether you have a print interview or a television interview, practicing your sound bites, practicing what you want to get across, will really help you when you land that interview – and this is especially important with television.

I’ve worked with my clients so that their segments turn out like it was a scripted video that they can use on their websites and to send to clients. Make sure you see how the television stations do their segments and how you can lay out your three to five minutes to get across what you want to get across so that it’s valuable both to them, but then the outcome is also valuable to you for you to use in your future marketing But you cannot go wrong by practicing and being comfortable with getting your message across and exactly what you want to say.

So that is this week’s PR Tip. I hope you enjoyed that. If you’d like to learn more, please join our no-cost PR Challenge at It’s a 10-day Challenge. You’ll get an email every single day with something to do that will help you gain more visibility, get seen as an expert and then help you with how do you exactly pitch the media? So I’m super excited to have you join. I’ll see you in the group and then I’ll see you in the media.