Watch this Week’s PR Tip:

How to Get on Local Media

The best place to start with PR is to get on local media. Many people aspire for national television but starting local is the best place to get your feet wet. You wouldn’t want to get your first big break on a national outlet and then bomb the interview. They likely won’t have you back again. Testing the waters on local television is a a smaller audience and allows you start slowly and get comfortable with how a television interview really works.

Local television is still timed to a tee because it’s usually live but there are people running around and it’s easier to be comfortable and sit and watch what is happening around you. I was shocked the first time I was on television to see how small the set actually is and how people walk and talk all around what’s going on live. It’s easy to get comfortable when you see this. The more at ease you are, the more seamless your interview will be and the more likely they will be to invite you back.

All of the weekly tips can be found on YouTube and will help you learn how to pitch the media. You can also join our free PR Challenge and if you’re ready to dive in, set up a call with me and let’s get you in the media!


Hi everybody. It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week, I want you to think nationally when you’re thinking about pitching the media, but I want you to start locally. It’s so much easier to get local media coverage. It’s also a great place to get your feet wet if you’re not quite comfortable with being on camera or being on a radio station to really kind of work through the process to see how It works.

Get your feet wet, and then go after national media outlets. And the national media outlets are going to check you out to sure you’ve had some local coverage. So it’s really important, think big, but start local and then work your way up to that.

So that is this week’s Publicity Tip. I hope you enjoyed that and if you would like to learn more and really dive in please join our PR challenge at, It goes for 10 days. It’s about 10 minutes a day. Not even 10 minutes a day. And I take you through the whole process of pitching the media. So, I can’t wait to see you in our Challenge and then I can’t wait to see you land in the media.