Watch this Week’s PR Tip:

Public Relations Plan

The very first thing you should consider in your public relations plan is providing value to the journalist. By being a good resource and helping them out, they will use you again and again as a resource. Journalists are overworked now and carry many roles. By being a trusted source for them, you help make their job easier.

Get to know a journalist’s work. What do they cover? How do they cover it? What have they not covered that you could provide your expertise on? By doing your homework, you show the journalist that you care. Connect with your ideal journalist(s) on social media too. Become a raving fan of their work. They’ll notice, I promise! Like and share what they’re posting about (that is applicable to your topic).

Offer up someone else as an expert if what you know isn’t applicable. You don’t always have to pitch yourself. You can provide value by giving them someone else. One of my biggest media hits, a syndicated show on FOX about “The Next Great Thing” came because I regularly offered story ideas about other entrepreneurs to a local news anchor I had built a relationship with. When the station came to her about an invention show, I was front of mind and she called me and asked if they could build the segment around me. That was a game changer!

Value is the key! By helping out a journalist, giving them information if they need it, offering your expertise or the expertise of others, you stand out. Instead of “me, me, me” when you “give, give, give” you will GET… in spades! Watch the full video above and/or read the transcript below.

You can join our free PR Challenge at or feel free to reach out to set up a call and see how we can help you become the go-to expert in your industry.


Hi everybody. It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week, I want you to put yourself in the shoes of a reporter and to share why you can be so valuable to them. It used to be back in the glory days that reporters had writers and editors and cameramen and all these people that worked with them that helped them get their stories together. Very often today it is the reporter. The reporter writes, edits. If it’s for television, they’re writing the television copy. They’re editing. Of course, they’ll have a camera person with them, but it’s really scaled down.

So when you have this reporter who has all this work to do, imagine how valuable you are when you learn how to pitch really good stories. And there’s a statistic out there that I believe is 70% of all stories that we see in the news come from pitches. They come from people like us. So learn how to pitch a really good story and become super valuable to a journalist and they will welcome you into their tribe.

So that is this week’s PR Tip. If you like this and you’d like to learn more, we have a 10-day challenge. It’s at There is no cost to join and I take you through every step of the process so that you can land more media and have hundreds of thousands, even millions of people learning about your business. So I will see you in our Challenge and then I’ll see you in the media.