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Public Relations Interview

In the world of public relations and communications, one big PR tip is to have a list of potential interview questions for the media to ask you about your industry. You should never read the answers but prepared some that could just help the interview flow.

This practice is very common on radio and with podcasts. Some new podcast hosts will read the questions verbatim but for most hosts, they are just to help the flow of the interview. Now with most interviews, even television, being virtual, it’s a good idea to prepare how an interview might go and have those questions ready.

My recommendation is 10 questions that go through your story and what you do. These can be tweaked based on the media outlet but I would put together a core list of questions and host them on your website in your media kit.

This also lets a journalist know you are serious about and prepared for an interview. By having these questions pre-written, you will know the answers to the questions (which you should anyway because it’s your story and your industry) and it lets the journalist know the depth of your knowledge and what you can talk about before they even have a conversation with you.

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Watch the full tip video above and/or read the transcript below.


Hi everybody. It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week I’d like to recommend that you put together a list of core questions – 5 or 10 of them – that can lead an interview. That can get it started or, if the host is starting and maybe you’re stuck a little bit, that they could ask that question to keep things going.

Sometimes television will ask that too. Really podcasts, radio do a lot of that. But the thing that’s really important is don’t have canned answers. Know what those answers should be and be able to speak them freely. But it’s just a good idea. Sometimes people are going to ask you and especially with podcasts, they’re going to ask you for a list of questions. So if you have them ready, have them on your website. Put them in your press kit, you’re one step ahead.

So that is this week’s PR Tip. If you like this tip and you’d like to learn more, I invite you to join us in our no-cost PR challenge. It’s a 10-day challenge. It’s 10 minutes a day. I take you through every step of building your brand and then landing publicity. So please sign up and I will see you in the Challenge and then I’ll see you in the media.