In business today it's vital that you share your story. People want to know who they are working with. They want to understand who that person is and why the person does what they do. Sharing your story allows potential clients and customers to relate with you. It's...
PITCH IDEAS This is going to seem kind of crazy but if you've been following me for awhile, you know this. You need to be pitching national publications NOW for stories that will go to print in October. Hard to think that far ahead. That being said, isn't it worth it...
Niching Your Expertise Do you show up as someone who is an expert in your industry? It's important to position ourself as an expert in your industry. When someone Googles your industry, are you there? When someone Googles you, what do they see? Do they see interviews,...
What Are You Doing to Stand Out in Your Industry? If you're looking for the number one way to stand out from your competitors, then make yourself more captivating. The world is noisy and crowded and it's important to be recognized in your field. When you are...
Land Media Using a Non-Profit If you are involved in a charity/non-profit, a great was to land in the media is by using the non-profit as part of your story. NOTE: DO NOT get involved with a charity just to land in the media. This is for people who are passionate...
Do you not pitch the media because you just don't know what or how? Are you wondering what in the world you should be pitching the media right now? It's June so you should be thinking summer story ideas. This pertains to your local media outlets of radio, TV, and...
Now is the time to share your expertise with 2021 graduates - both high school and college. Every single business person has advice related to their industry that they can share with a graduate. Whether it's an accountant, financial planner, wealth advisor, or tax...
New Perspective on Old Stories Just because a story has bee covered in the media, doesn't mean you can't reuse it. You just need a new perspective on the old story. Have you ever seen someone quoted in an article or interviewed on television or radio and thought,...
The easiest way to land media is to use what we call newsjacking. That's when you take what's trending in the news right now and you insert yourself as an expert and you pitch the already trending news story. The media is always looking for new angles on a hot...
Wait, what? Back-to-school s months away! We haven't even finished this school year or graduated any seniors. HOW can the media be thinking about back-to-school already? It's true! National publications close at least four months in advance. That means their stories...