Doing a TV Segment From Home

Doing a TV Segment From Home

Hey everybody. It’s Christina Daves with PR for Anyone. I want to share what I just did. Because now we’re in this really unique time where in order for us to provide value to the media, we’re doing it from home. So I just filmed a segment for ABC 7...
Newsjacking with David Meerman Scott

Newsjacking with David Meerman Scott

“You can provide value to others through your expertise.” Christina Daves (02:10-02:15)   Every news story breaks in a typical bell-shaped curve. When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your...