by Christina Daves | May 28, 2020 | Free Publicity Friday
Podcasts are one of the easiest ways to get massive visibility for your business. I feel that people often discount the podcast but if you do your research and are a guest on a show whose listeners are your target market, it’s a game changer. Even if the show only has...
by Christina Daves | May 25, 2020 | Publicity Tools
“Be newsworthy.”How can you promote yourself as a media expert in your industry during this pandemic? Christina Daves (00:26-00:27) How can you use newsjacking as part of your marketing? How can you promote yourself as a media expert in your industry during this...
by Christina Daves | May 22, 2020 | Free Publicity Friday
Having a media pitching tracking system in place is super important for your success. Knowing who you pitched, when, and what the response was will help you in the future in learning what types of pitches resonate with the media. If you pitched a seasonal story...
by Christina Daves | May 14, 2020 | Free Publicity Friday
How do you pitch the media? You write them a pitch they can actually use. Most news is written on an 8th grade level. This is so everyone watching can understand, even rushed or distracted. When it’s easy to follow, you are more likely to keep someone’s attention.This...
by Christina Daves | May 13, 2020 | Publicity Tools
When thinking about landing publicity, it should not be a “one and done” approach for your business. In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Media exposure is a game-changer for...