by Christina Daves | Jun 16, 2020 | Publicity Tools
“99% of people watching are not in business for money.” Christina Daves (01:09-01:13) We’ve seen many great storytellers that completely captured our hearts, whether it’s a great movie or something that we read somewhere when someone’s trying to get...
by Christina Daves | Jun 12, 2020 | Free Publicity Friday
One of the most impactful business books I’ve ever read was Simon Sinek’s, Start with Why. He makes you look inside as to what your why is (the purpose), not your how (the process) or your what (the product ). Why does your company exist? And why should people care?...
by Christina Daves | Jun 4, 2020 | Free Publicity Friday
Landing publicity is not for you, per se. It’s providing value to an audience. What expertise do you share that can help with something going on in the world? If you have something that can help, and provide value, it’s important that you share it.In the blink of an...
by Christina Daves | May 28, 2020 | Free Publicity Friday
Podcasts are one of the easiest ways to get massive visibility for your business. I feel that people often discount the podcast but if you do your research and are a guest on a show whose listeners are your target market, it’s a game changer. Even if the show only has...
by Christina Daves | May 22, 2020 | Free Publicity Friday
Having a media pitching tracking system in place is super important for your success. Knowing who you pitched, when, and what the response was will help you in the future in learning what types of pitches resonate with the media. If you pitched a seasonal story...