by Christina Daves | Sep 8, 2021 | Free Publicity Friday
If been doing this a long time and one of the biggest things I hear is that people are afraid of journalists. They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. Yes, they have super important jobs and get...
by Christina Daves | Aug 26, 2021 | Free Publicity Friday
I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s s dicey question. They can be valuable IF you find the right one. It’s important to really do your research and find the person whose...
by Christina Daves | Oct 29, 2020 | Free Publicity Friday
Watch this Week’s PR Tip: Is the old adage true that any publicity is good publicity? I say, “YES!!!” Let’s keep this in perspective though… if you’re company has done something terrible or the CEO has been arrested, that’s...
by Christina Daves | Oct 16, 2020 | Free Publicity Friday
Watch this Week’s PR Tip: Public Relations 101 Building relationships with the media is the basics of PR… let’s call it Public Relations 101. You pitch, consistently, and you land media. You provide value to journalists and this starts to build that...
by Christina Daves | Sep 11, 2020 | Free Publicity Friday
Watch this Week’s PR Tip: Public Relations Plan The very first thing you should consider in your public relations plan is providing value to the journalist. By being a good resource and helping them out, they will use you again and again as a resource....