Using Media to Attract Clients

Using Media to Attract Clients

Watch this Week’s PR Tip: PR Advice When my clients land in the media, one of the first things they ask me is , “Now what?” Media provides so much credibility for an expert – but it’s up to you, as that expert, to use the media appearance to your...
How to Pitch the Media

How to Pitch the Media

How do you pitch the media? You write them a pitch they can actually use. Most news is written on an 8th grade level. This is so everyone watching can understand, even rushed or distracted. When it’s easy to follow, you are more likely to keep someone’s attention.This...
Doing a TV Interview From Home

Doing a TV Interview From Home

Television stations are still hosting interviews with experts who are home. It’s important that you make good TV by knowing how to have a nice set up and good lighting. In this week’s Free Publicity Friday PR Tip, I show you how I’ve set up my living room for the...