Start Your Own Show

Start Your Own Show

Watch this Week’s PR Tip: What to do with Content Do you have a ton of content already online and/or in your brain? Ever wonder what to do with it all? You might want to consider starting your own show. You can create a podcast, either audio, video, or many...
Using Media to Attract Clients

Using Media to Attract Clients

Watch this Week’s PR Tip: PR Advice When my clients land in the media, one of the first things they ask me is , “Now what?” Media provides so much credibility for an expert – but it’s up to you, as that expert, to use the media appearance to your...
Effective Storytelling with Cindy Ashton

Effective Storytelling with Cindy Ashton

“99% of people watching are not in business for money.” Christina Daves (01:09-01:13) We’ve seen many great storytellers that completely captured our hearts, whether it’s a great movie or something that we read somewhere when someone’s trying to get...
How to Pitch the Media

How to Pitch the Media

How do you pitch the media? You write them a pitch they can actually use. Most news is written on an 8th grade level. This is so everyone watching can understand, even rushed or distracted. When it’s easy to follow, you are more likely to keep someone’s attention.This...
Public Relations Case Study

Public Relations Case Study

“It’s possible to produce billions of views from free publicity.” Christina Daves (00:13-00:21) Have you always wanted to gain media exposure so you can provide value to your target audience? In this week’s episode, Christina Daves talks about a public relations...