Align your Business with the Super Bowl? What? Is she serious? YES!!! The Super Bowl... ads. Super Bowl ads costs millions to air and some cost millions to produce. You can take advantage of the theme of a Super Bowl ad to pitch the media. If there is an ad that has a...
Examples of Media Pitches in 2021 Let's start 2021 off with a media BANG! Here are examples of media pitches for the start of the year. Lots of new things are going on in 2021 and new is what is ‘new’sworthy and what the media wants. One of the easiest things to pitch...
Do you need a media kit? One of the questions I hear a lot is, "Do I need a media kit?" And the answer is a resounding, YES! You want to make it easy for a journalist to use you as an expert. By having a media kit on your website (back in the day we would mail...
Virtual Interview The virtual interview is now the norm in 2021. Even if Covid does go away, people have gotten used to this way of life. I will be curious to see if news stations bring all of their guests back in the studio. They are saving a lot of money by not...
Take Action as Your Own PR Specialist Happy New Year!!! As good as 2020 was for business... it couldn't end soon enough. We had virtual school, a virtual graduation, and now a child living at home working virtually. This IS our new normal and it will stay this way for...
Free Makeup PR: Tips for Looking Great on Camera This week's tip is to help you look great on camera! We've got free PR makeup PR Tips. Besides learning how to speak in soundbites, which is vital for being on television, the next most important thing to consider is...
FREE PR: Start Local Getting free PR gives you massive visibility for your business. "Free" is the key word here too. You aren't paying for advertising (which is fine and could likely should be part of your marketing budget) but you are getting what we call editorial...
Watch this Week's PR Tip: https://youtu.be/LfPXvf14nJY What is a Digital Interview? Since COVID, the digital interview is a way of life. "Zoom" is a word used in our daily lives. The same holds true for the media digital interview. The television stations have been...
Watch this Week's PR Tip: Do you ever wonder how to be on tv shows? I am super passionate about this because there is no better way to get in front of thousands, hundreds of thousands, even millions of potential clients or customers then by being on television. I've...
Both Public Relations and Advertising are important for business. PR is incredibly vital and can actually be more valuable than advertising. Advertising is something you pay for and you get to dictate the message. Publicity is free. They call it earned media and it’s basically third party credibility. It is someone else telling the world how great you are.