Align your Business with the Super Bowl? What? Is she serious? YES!!! The Super Bowl… ads. Super Bowl ads costs millions to air and some cost millions to produce. You can take advantage of the theme of a Super Bowl ad to pitch the media. If there is an ad that has a theme related to what you do, and you can speak to the ad and share your expertise on the subject matter, pitch away!

Many ads have already been released and then some will wait until game day. This year, after a year of COVID, i feel there could be a lot of business related commercials – the new way we do business. Be on the lookout for how you can align your expertise to a Super Bowl ad this year. Formulate a pitch as you as the expert and send that in ASAP. If you already know of an ad running, send it now so you can talk about it on Monday. That’s the day they love to go over the ads.

Doing this positions you as the expert in your industry and makes you an A-Lister. You’ll attract a ton of attention too because everyone loves the Super Bowl ads. Use this fun way to land publicity and position yourself as an expert.

Become an A-Lister

We made the big announcement, our first ever in-person (with COVID protocols in place) event or you can attend virtual to learn how to become an A-Lister. It’s hands on, actionable items that you will work on for two days (or 3 if you want to be a VIP) – video scripts, messaging specific to YOUR website and YOUR social media, media pitches, the exact journalists to pitch and how to get their information. And… it’s going to be a BLAST!!! Check out our announcement video below and go to for more information.


Free PR

Watch this week’s video below or get more by reading transcript below. If you want to chat about your PR and visibility and about becoming an A-Lister, click on the box below or use this link >> Let’s Chat NOW is your time to by an A-Lister in your industry! It’s going to be someone so let’s have it be you and not your competitor. Let’s chat:



Hi everyone. It’s Christina Daves with this week’s Free Publicity Friday PR Tip. It’s Super Bowl weekend. This is a great opportunity to align your business with some of these great Super Bowl ads. Some of them have been released already. Some will only be released on Sunday. So see if they’re ones related… I think we’re going to see things about culture about the new way of doing business. There could be some really cool things that you can align, so be ready to send that pitch Sunday when you see it and follow up Monday because that’s when they’re going to be talking about Super Bowl ads. I actually had 19 interviews last year the day after Super Bowl Sunday. So it is a great way to get publicity for your business by aligning yourself with those ads.

So that is this week’s PR Tip and this week I want to get you all excited. We had a big announcement yesterday, and if you didn’t hear it, it’s It’s on the YouTube channel. You can look it was the video right before this one or go to We’re hosting a live event in Dallas, Texas later this summer. All Covid protocols in place if they need to be. Hoping that by then we’re somewhat back to normal, but we are going to make you into an A-lister. We are going to show you and bring you A-listers to help you do it. And just really elevate your game so that you stand out in your industry. So check it out get on the wait list. The specific details are not quite available yet, but and I hope to see you all in Dallas and if you come I know for sure we’re going to see in the media.