Doing a TV Segment From Home

Doing a TV Segment From Home

Hey everybody. It’s Christina Daves with PR for Anyone. I want to share what I just did. Because now we’re in this really unique time where in order for us to provide value to the media, we’re doing it from home. So I just filmed a segment for ABC 7...
Newsjacking with David Meerman Scott

Newsjacking with David Meerman Scott

“You can provide value to others through your expertise.” Christina Daves (02:10-02:15)   Every news story breaks in a typical bell-shaped curve. When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your...
Public Relations Review

Public Relations Review

Now is the time to up-level your marketing plan by adding in free publicity. What we know for sure is that the more visibility you get, more potential customers and clients can learn about you and that means more business for you and ultimately more revenue and...