Who Is Your Ideal Client?

Who Is Your Ideal Client?

Watch this Week’s PR Tip: Who is your Ideal Client? Have you ever really sat down and laid out who your dream client is? Until you do this, it’s going to be hard to establish your messaging, your content, and your social media posts. You need to know everything...
Using Media to Attract Clients

Using Media to Attract Clients

Watch this Week’s PR Tip: PR Advice When my clients land in the media, one of the first things they ask me is , “Now what?” Media provides so much credibility for an expert – but it’s up to you, as that expert, to use the media appearance to your...