by Christina Daves | Sep 18, 2020 | Free Publicity Friday
Watch this Week’s PR Tip: PR Expert Tip This might seem like such a simple PR Expert Tip but giving a journalist your cell phone number could actually elevate you to the front of the line. Letting a journalist know that a) you’re serious and b) they can reach... 
by Christina Daves | Sep 11, 2020 | Free Publicity Friday
Watch this Week’s PR Tip: Public Relations Plan The very first thing you should consider in your public relations plan is providing value to the journalist. By being a good resource and helping them out, they will use you again and again as a resource.... 
by Christina Daves | Jul 31, 2020 | Free Publicity Friday
Before you work with anyone, what do you do? It’s very likely that you Google that person or company. The same is true for the media. They are very likely going to check you out on Google before they use you as a source or expert in a story. What happens when you... 
by Christina Daves | Jul 15, 2020 | Publicity Tools
If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. You really have to be prepared for anything. When my clients land media interviews, we always do media training beforehand. I go over questions that... 
by Christina Daves | Jun 18, 2020 | Free Publicity Friday
The media loves passion. Dig deep and uncover what inspires you. When I invented CastMedic Designs, I was so excited. I can’t tell you how much media coverage I landed because journalists loved my passion about the product. One of my most successful media hits was a...