Free PR

Free PR

Watch this Week’s PR Tip: FREE PR Looking to land free PR? Knowing generic topics that are appealing to the media all the time is the best place to start. We’ve talked about Newsjacking in prior blog posts. That’s where you take what’s going on in the news right...
Newsjacking with David Meerman Scott

Newsjacking with David Meerman Scott

“You can provide value to others through your expertise.”Christina Daves (02:10-02:15) Every news story breaks in a typical bell-shaped curve. When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your...