by Christina Daves | May 14, 2020 | Free Publicity Friday
How do you pitch the media? You write them a pitch they can actually use. Most news is written on an 8th grade level. This is so everyone watching can understand, even rushed or distracted. When it’s easy to follow, you are more likely to keep someone’s attention.This...
by Christina Daves | May 13, 2020 | Publicity Tools
When thinking about landing publicity, it should not be a “one and done” approach for your business. In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Media exposure is a game-changer for...
by Christina Daves | May 8, 2020 | Free Publicity Friday
Television stations are still hosting interviews with experts who are home. It’s important that you make good TV by knowing how to have a nice set up and good lighting. In this week’s Free Publicity Friday PR Tip, I show you how I’ve set up my living room for the...
by Christina Daves | May 5, 2020 | Publicity Tools
“It’s possible to produce billions of views from free publicity.” Christina Daves (00:13-00:21) Have you always wanted to gain media exposure so you can provide value to your target audience? In this week’s episode, Christina Daves talks about a public relations...
by Christina Daves | Apr 28, 2020 | Publicity Tools
Here’s an interesting question for you. What is the media looking for during this pandemic? We usually think that they’re only after those people who are working in the health care industry. But that’s not the case because there’s so much more...