by Christina Daves | Dec 2, 2020 | Success Stories
Public Relations Example: Are you interested in real estate media marketing… in other words, do you want to land in print or on television sharing your real estate expertise? See how this real estate agent landed on her local CBS television affiliate by pitching... 
by Christina Daves | Nov 25, 2020 | Success Stories
Public Relations Example PR Client: Kay Bransford, Professional Financial Advocate and Owner, MemoryBanc Successful PR Topic: Organizing financial and medical records for aging parents or loved ones. Why is this PR story relevant: Aging parents are the fastest growing... 
by Christina Daves | Nov 12, 2020 | Publicity Tools
Watch this Week’s PR Tip: I love to share tips on what I call the basics of PR, Public Relations 101. This post is all about personalizing the pitch. Many people think the press release is the way to go. I actually recommend, most of the time, NOT to send... 
by Christina Daves | Oct 29, 2020 | Free Publicity Friday
Watch this Week’s PR Tip: Is the old adage true that any publicity is good publicity? I say, “YES!!!” Let’s keep this in perspective though… if you’re company has done something terrible or the CEO has been arrested, that’s... 
by Christina Daves | Oct 9, 2020 | Free Publicity Friday
Watch this Week’s PR Tip: Public Relations Plan When putting together your Public Relations Plan, preparing for the interview should be on your list. Do your homework. For television segments, see how that host does an interview. Listen and pay attention to the...