by Christina Daves | Jun 25, 2020 | Free Publicity Friday
Watch this Week’s PR Tip: PR Advice When my clients land in the media, one of the first things they ask me is , “Now what?” Media provides so much credibility for an expert – but it’s up to you, as that expert, to use the media appearance to your... 
by Christina Daves | Jun 18, 2020 | Free Publicity Friday
The media loves passion. Dig deep and uncover what inspires you. When I invented CastMedic Designs, I was so excited. I can’t tell you how much media coverage I landed because journalists loved my passion about the product. One of my most successful media hits was a... 
by Christina Daves | Jun 12, 2020 | Free Publicity Friday
One of the most impactful business books I’ve ever read was Simon Sinek’s, Start with Why. He makes you look inside as to what your why is (the purpose), not your how (the process) or your what (the product ). Why does your company exist? And why should people care?... 
by Christina Daves | Jun 4, 2020 | Free Publicity Friday
Landing publicity is not for you, per se. It’s providing value to an audience. What expertise do you share that can help with something going on in the world? If you have something that can help, and provide value, it’s important that you share it.In the blink of an... 
by Christina Daves | May 22, 2020 | Free Publicity Friday
Having a media pitching tracking system in place is super important for your success. Knowing who you pitched, when, and what the response was will help you in the future in learning what types of pitches resonate with the media. If you pitched a seasonal story...