Public Relations Case Study

Public Relations Case Study

“It’s possible to produce billions of views from free publicity.”Christina Daves (00:13-00:21)Have you always wanted to gain media exposure so you can provide value to your target audience? In this week’s episode, Christina Daves talks about a public relations...
Establish yourself as an industry expert

Establish yourself as an industry expert

Are you waiting for this pandemic to end before you relaunch your business? The answer should be NO. You can use a proven and tested formula that will help with your publicity even during the Coronavirus crisis. In this episode, we will find out more about...
Newsjacking with David Meerman Scott

Newsjacking with David Meerman Scott

“You can provide value to others through your expertise.”Christina Daves (02:10-02:15) Every news story breaks in a typical bell-shaped curve. When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your...