by Christina Daves | Jul 15, 2020 | Publicity Tools
If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. You really have to be prepared for anything. When my clients land media interviews, we always do media training beforehand. I go over questions that... 
by Christina Daves | Jun 16, 2020 | Publicity Tools
“99% of people watching are not in business for money.” Christina Daves (01:09-01:13) We’ve seen many great storytellers that completely captured our hearts, whether it’s a great movie or something that we read somewhere when someone’s trying to get... 
by Christina Daves | May 25, 2020 | Publicity Tools
“Be newsworthy.”How can you promote yourself as a media expert in your industry during this pandemic? Christina Daves (00:26-00:27) How can you use newsjacking as part of your marketing? How can you promote yourself as a media expert in your industry during this... 
by Christina Daves | May 13, 2020 | Publicity Tools
When thinking about landing publicity, it should not be a “one and done” approach for your business. In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Media exposure is a game-changer for... 
by Christina Daves | May 5, 2020 | Publicity Tools
“It’s possible to produce billions of views from free publicity.” Christina Daves (00:13-00:21) Have you always wanted to gain media exposure so you can provide value to your target audience? In this week’s episode, Christina Daves talks about a public relations... 
by Christina Daves | Apr 28, 2020 | Publicity Tools
Here’s an interesting question for you. What is the media looking for during this pandemic? We usually think that they’re only after those people who are working in the health care industry. But that’s not the case because there’s so much more...
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