![Public Relations Case Study]( "Public Relations Case Study")
by Christina Daves | May 5, 2020 | Publicity Tools
“It’s possible to produce billions of views from free publicity.”Christina Daves (00:13-00:21)Have you always wanted to gain media exposure so you can provide value to your target audience? In this week’s episode, Christina Daves talks about a public relations...
![What the Media is Looking for During This Pandemic]( "What the Media is Looking for During This Pandemic")
by Christina Daves | Apr 28, 2020 | Publicity Tools
Here’s an interesting question for you. What is the media looking for during this pandemic? We usually think that they’re only after those people who are working in the health care industry. But that’s not the case because there’s so much more...
![Establish yourself as an industry expert]( "Establish yourself as an industry expert")
by Christina Daves | Apr 21, 2020 | Publicity Tools
Are you waiting for this pandemic to end before you relaunch your business? The answer should be NO. You can use a proven and tested formula that will help with your publicity even during the Coronavirus crisis. In this episode, we will find out more about...
![PR Strategies for Real Estate Agents to Use NOW]( "PR Strategies for Real Estate Agents to Use NOW")
by Christina Daves | Apr 15, 2020 | Publicity Tools
In this video I share five strategies for Real Estate Agents to be using right now, in the age of Coronavirus, to gain exposure, stay in front of potential buyers and sellers and pitch stories the media will love. Now is the time to gain visibility, stay in front of...
![Effective PR and Marketing When Working from Home]( "Effective PR and Marketing When Working from Home")
by Christina Daves | Apr 7, 2020 | Publicity Tools
“I’m an expert when it comes to creating stories and getting a message out there.”Christina Daves (01:47- 01:52)How are you taking advantage of video and marketing that can serve as the voice of your brand? In this week’s episode, I talk about effective...
![Newsjacking with David Meerman Scott]( "Newsjacking with David Meerman Scott")
by Christina Daves | Mar 31, 2020 | Publicity Tools
“You can provide value to others through your expertise.”Christina Daves (02:10-02:15) Every news story breaks in a typical bell-shaped curve. When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your...
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