Effective Storytelling with Cindy Ashton

Effective Storytelling with Cindy Ashton

“99% of people watching are not in business for money.” Christina Daves (01:09-01:13) We’ve seen many great storytellers that completely captured our hearts, whether it’s a great movie or something that we read somewhere when someone’s trying to get...
Publicity Plan

Publicity Plan

“Be newsworthy.”How can you promote yourself as a media expert in your industry during this pandemic? Christina Daves (00:26-00:27) How can you use newsjacking as part of your marketing? How can you promote yourself as a media expert in your industry during this...
The Four Seasons of Publicity

The Four Seasons of Publicity

When thinking about landing publicity, it should not be a “one and done” approach for your business. In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Media exposure is a game-changer for...
Public Relations Case Study

Public Relations Case Study

“It’s possible to produce billions of views from free publicity.” Christina Daves (00:13-00:21) Have you always wanted to gain media exposure so you can provide value to your target audience? In this week’s episode, Christina Daves talks about a public relations...
Establish yourself as an industry expert

Establish yourself as an industry expert

Are you waiting for this pandemic to end before you relaunch your business? The answer should be NO. You can use a proven and tested formula that will help with your publicity even during the Coronavirus crisis. In this episode, we will find out more about public...