Establish yourself as an industry expert

Establish yourself as an industry expert

Are you waiting for this pandemic to end before you relaunch your business? The answer should be NO. You can use a proven and tested formula that will help with your publicity even during the Coronavirus crisis. In this episode, we will find out more about public...
What’s Your Story?

What’s Your Story?

You can actually be your own public relations manager just by honing in on your story. Everyone has a story to tell. What’s yours? That’s what the media is looking for – what’s your story? It could be a rags to riches. It could be David vs. Goliath. It’s...
What makes a media story relevant?

What makes a media story relevant?

The media wants to cover stories that are relevant to the current climate. That could be related to seasonality, holidays, and trending stories. Right now what is relevant is COVID-19. The majority of mainstream news stories are related to that right now. That being...