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Using Media to Attract Clients

Using Media to Attract Clients

by | Jun 25, 2020 | Free Publicity Friday

Watch this Week’s PR Tip: PR Advice When my clients land in the media, one of the first things they ask me is , “Now what?” Media provides so much credibility for an expert – but it’s up to you, as that expert, to use the media appearance to your...
What Inspires You?

What Inspires You?

by | Jun 18, 2020 | Free Publicity Friday

The media loves passion. Dig deep and uncover what inspires you. When I invented CastMedic Designs, I was so excited. I can’t tell you how much media coverage I landed because journalists loved my passion about the product. One of my most successful media hits was a...
Effective Storytelling with Cindy Ashton

Effective Storytelling with Cindy Ashton

by | Jun 16, 2020 | Publicity Tools

“99% of people watching are not in business for money.” Christina Daves (01:09-01:13) We’ve seen many great storytellers that completely captured our hearts, whether it’s a great movie or something that we read somewhere when someone’s trying to get...
What’s Your Why?

What’s Your Why?

by | Jun 12, 2020 | Free Publicity Friday

One of the most impactful business books I’ve ever read was Simon Sinek’s, Start with Why. He makes you look inside as to what your why is (the purpose), not your how (the process) or your what (the product ). Why does your company exist? And why should people care?...