by Christina Daves | Aug 19, 2020 | Free Publicity Friday
In this time of new normal, “virtual” seems to be in our everyday language and learning how to do virtual interviews is crucial if you want to start or continue to be a media expert in your field. Interviewing virtually is different than in person. You don’t have... 
by Christina Daves | Jul 31, 2020 | Free Publicity Friday
Before you work with anyone, what do you do? It’s very likely that you Google that person or company. The same is true for the media. They are very likely going to check you out on Google before they use you as a source or expert in a story. What happens when you... 
by Christina Daves | Jul 15, 2020 | Publicity Tools
If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. You really have to be prepared for anything. When my clients land media interviews, we always do media training beforehand. I go over questions that... 
by Christina Daves | Jul 9, 2020 | Free Publicity Friday
Watch this Week’s PR Tip: What to do with Content Do you have a ton of content already online and/or in your brain? Ever wonder what to do with it all? You might want to consider starting your own show. You can create a podcast, either audio, video, or many... 
by Christina Daves | Apr 7, 2020 | Publicity Tools
“I’m an expert when it comes to creating stories and getting a message out there.” Christina Daves (01:47- 01:52) How are you taking advantage of video and marketing that can serve as the voice of your brand? In this week’s episode, I talk about effective...