by Christina Daves | Jun 25, 2020 | Free Publicity Friday
Watch this Week’s PR Tip: PR Advice When my clients land in the media, one of the first things they ask me is , “Now what?” Media provides so much credibility for an expert – but it’s up to you, as that expert, to use the media appearance to your... 
by Christina Daves | May 13, 2020 | Publicity Tools
When thinking about landing publicity, it should not be a “one and done” approach for your business. In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Media exposure is a game-changer for... 
by Christina Daves | Mar 31, 2020 | Publicity Tools
“You can provide value to others through your expertise.” Christina Daves (02:10-02:15) Every news story breaks in a typical bell-shaped curve. When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your... 
by Christina Daves | Mar 27, 2020 | Free Publicity Friday
Hi everybody! It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about a drip campaign. Do you have a drip campaign so you are staying in front of your ideal journalist every single month? It’s really important that...