by Christina Daves | Dec 2, 2020 | Success Stories
Public Relations Example: Are you interested in real estate media marketing… in other words, do you want to land in print or on television sharing your real estate expertise? See how this real estate agent landed on her local CBS television affiliate by pitching... 
by Christina Daves | Nov 25, 2020 | Success Stories
Public Relations Example PR Client: Kay Bransford, Professional Financial Advocate and Owner, MemoryBanc Successful PR Topic: Organizing financial and medical records for aging parents or loved ones. Why is this PR story relevant: Aging parents are the fastest growing... 
by Christina Daves | Nov 12, 2020 | Publicity Tools
Watch this Week’s PR Tip: I love to share tips on what I call the basics of PR, Public Relations 101. This post is all about personalizing the pitch. Many people think the press release is the way to go. I actually recommend, most of the time, NOT to send... 
by Christina Daves | Jul 15, 2020 | Publicity Tools
If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. You really have to be prepared for anything. When my clients land media interviews, we always do media training beforehand. I go over questions that... 
by Christina Daves | Jul 9, 2020 | Free Publicity Friday
Watch this Week’s PR Tip: What to do with Content Do you have a ton of content already online and/or in your brain? Ever wonder what to do with it all? You might want to consider starting your own show. You can create a podcast, either audio, video, or many...