by Christina Daves | Nov 5, 2020 | Free Publicity Friday
Watch this Week’s PR Tip: Both Public Relations and Advertising are important for business. PR is incredibly vital and can actually be more valuable than advertising. Advertising is something you pay for and you get to dictate the message. Publicity is...
by Christina Daves | May 14, 2020 | Free Publicity Friday
How do you pitch the media? You write them a pitch they can actually use. Most news is written on an 8th grade level. This is so everyone watching can understand, even rushed or distracted. When it’s easy to follow, you are more likely to keep someone’s attention.This...
by Christina Daves | Apr 7, 2020 | Publicity Tools
“I’m an expert when it comes to creating stories and getting a message out there.” Christina Daves (01:47- 01:52) How are you taking advantage of video and marketing that can serve as the voice of your brand? In this week’s episode, I talk about effective...