What’s Your Why?

What’s Your Why?

One of the most impactful business books I’ve ever read was Simon Sinek’s, Start with Why. He makes you look inside as to what your why is (the purpose), not your how (the process) or your what (the product ). Why does your company exist? And why should people care?...
What’s Your Story?

What’s Your Story?

You can actually be your own public relations manager just by honing in on your story. Everyone has a story to tell. What’s yours? That’s what the media is looking for – what’s your story? It could be a rags to riches. It could be David vs. Goliath. It’s...