by Christina Daves | May 22, 2020 | Free Publicity Friday
Having a media pitching tracking system in place is super important for your success. Knowing who you pitched, when, and what the response was will help you in the future in learning what types of pitches resonate with the media. If you pitched a seasonal story... 
by Christina Daves | May 14, 2020 | Free Publicity Friday
How do you pitch the media? You write them a pitch they can actually use. Most news is written on an 8th grade level. This is so everyone watching can understand, even rushed or distracted. When it’s easy to follow, you are more likely to keep someone’s attention.This... 
by Christina Daves | May 13, 2020 | Publicity Tools
When thinking about landing publicity, it should not be a “one and done” approach for your business. In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Media exposure is a game-changer for... 
by Christina Daves | Apr 28, 2020 | Publicity Tools
Here’s an interesting question for you. What is the media looking for during this pandemic? We usually think that they’re only after those people who are working in the health care industry. But that’s not the case because there’s so much more... 
by Christina Daves | Apr 23, 2020 | Free Publicity Friday
Journalists are pitched…. a lot…. so it’s up to you to stand out. How do you make them want to use you? Do something outside of the ordinary. Don’t pitch what everyone else is pitching. Be unique. Be different. You are an expert in your industry. Use that expertise,...