Who Is Your Ideal Client?

Who Is Your Ideal Client?

Watch this Week’s PR Tip: Who is your Ideal Client? Have you ever really sat down and laid out who your dream client is? Until you do this, it’s going to be hard to establish your messaging, your content, and your social media posts. You need to know everything...
What’s Your Why?

What’s Your Why?

One of the most impactful business books I’ve ever read was Simon Sinek’s, Start with Why. He makes you look inside as to what your why is (the purpose), not your how (the process) or your what (the product ). Why does your company exist? And why should people care?...