by Christina Daves | Jul 31, 2020 | Free Publicity Friday
Before you work with anyone, what do you do? It’s very likely that you Google that person or company. The same is true for the media. They are very likely going to check you out on Google before they use you as a source or expert in a story. What happens when you... 
by Christina Daves | Jun 4, 2020 | Free Publicity Friday
Landing publicity is not for you, per se. It’s providing value to an audience. What expertise do you share that can help with something going on in the world? If you have something that can help, and provide value, it’s important that you share it.In the blink of an... 
by Christina Daves | May 28, 2020 | Free Publicity Friday
Podcasts are one of the easiest ways to get massive visibility for your business. I feel that people often discount the podcast but if you do your research and are a guest on a show whose listeners are your target market, it’s a game changer. Even if the show only has... 
by Christina Daves | May 22, 2020 | Free Publicity Friday
Having a media pitching tracking system in place is super important for your success. Knowing who you pitched, when, and what the response was will help you in the future in learning what types of pitches resonate with the media. If you pitched a seasonal story... 
by Christina Daves | May 14, 2020 | Free Publicity Friday
How do you pitch the media? You write them a pitch they can actually use. Most news is written on an 8th grade level. This is so everyone watching can understand, even rushed or distracted. When it’s easy to follow, you are more likely to keep someone’s attention.This...