by Christina Daves | Dec 9, 2020 | Success Stories
How to Be on TV Shows: Want to be on TV Shows? Pitch a good story that is valuable to an audience and pitch it to the right person. That is the simple formula for media success: I call it my Get PR Famous Formula: be newsworthy, create a great hook, and find the right...
by Christina Daves | Dec 3, 2020 | Free Publicity Friday
Watch this Week’s PR Tip: What is a Digital Interview? Since COVID, the digital interview is a way of life. “Zoom” is a word used in our daily lives. The same holds true for the media digital interview. The television stations have been closed,...
by Christina Daves | Nov 25, 2020 | Success Stories
Public Relations Example PR Client: Kay Bransford, Professional Financial Advocate and Owner, MemoryBanc Successful PR Topic: Organizing financial and medical records for aging parents or loved ones. Why is this PR story relevant: Aging parents are the fastest growing...
by Christina Daves | Nov 12, 2020 | Publicity Tools
Watch this Week’s PR Tip: I love to share tips on what I call the basics of PR, Public Relations 101. This post is all about personalizing the pitch. Many people think the press release is the way to go. I actually recommend, most of the time, NOT to send...
by Christina Daves | Oct 29, 2020 | Free Publicity Friday
Watch this Week’s PR Tip: Is the old adage true that any publicity is good publicity? I say, “YES!!!” Let’s keep this in perspective though… if you’re company has done something terrible or the CEO has been arrested, that’s...