by Christina Daves | Jun 25, 2020 | Free Publicity Friday
Watch this Week’s PR Tip: PR Advice When my clients land in the media, one of the first things they ask me is , “Now what?” Media provides so much credibility for an expert – but it’s up to you, as that expert, to use the media appearance to your... 
by Christina Daves | Jun 4, 2020 | Free Publicity Friday
Landing publicity is not for you, per se. It’s providing value to an audience. What expertise do you share that can help with something going on in the world? If you have something that can help, and provide value, it’s important that you share it.In the blink of an... 
by Christina Daves | Apr 23, 2020 | Free Publicity Friday
Journalists are pitched…. a lot…. so it’s up to you to stand out. How do you make them want to use you? Do something outside of the ordinary. Don’t pitch what everyone else is pitching. Be unique. Be different. You are an expert in your industry. Use that expertise,... 
by Christina Daves | Apr 9, 2020 | Free Publicity Friday
The media wants to cover stories that are relevant to the current climate. That could be related to seasonality, holidays, and trending stories. Right now what is relevant is COVID-19. The majority of mainstream news stories are related to that right now. That being... 
by Christina Daves | Mar 31, 2020 | Publicity Tools
“You can provide value to others through your expertise.” Christina Daves (02:10-02:15) Every news story breaks in a typical bell-shaped curve. When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your...